Director, Client Sales & Insights - Media Solutions

Director - GM Commercial Lead - Media Commercial Solutions, Client Sales & Insights / L17

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Commercial Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Builds, Owns and Drives Commercial GTM Strategy for Audiences including Circana product differentiators; treats it like a business unit with clear revenue accountability by sizing segments, prioritizing opportunities, facilitating client workshops, and leading through implementation and ongoing usage to maximize revenue outcomes
• Prospects & Leads Audiences Discovery Meetings: hunts, sells-in, and pitches Circana Audiences solutions with a strong revenue orientation, directly linking GTM strategy to pipeline creation and deal advancement
• Presents Solutions: delivers tailored, compelling GM Audiences GTM narratives across media solutions that align to customer needs, actively progressing opportunities and driving revenue conversion
• Knows the Buying Influences: identifies key decision-makers, understands motivations, and maps influence to position Circana’s GTM strategy effectively and accelerate revenue realization
• Manages Buyer Indifference: recognizes and explores hesitation, reframing commercial value and GTM positioning to unlock incremental revenue opportunities
• Understands Customer Needs: operates as a recognized expert, translating customer challenges into revenue-generating GTM strategies articulated in the customer’s business language and context
• Demonstrates Resilience: maintains ownership and momentum of revenue opportunities through setbacks with composure and positivity; helps others stay focused on commercial outcomes
• Manages Ambiguity: stays focused and calm in uncertain situations; adapts and guides others while continuously refining GTM strategy to sustain pipeline growth and revenue delivery

What will you be doing?

We are looking for a dynamic Director, Commercial Sales Lead to join our Media Commercial team, focused on building and growing our presence with Audiences within GM verticals. This is a unique hybrid role that blends the strategic relationship-building and revenue generation of a commercial leader with the deep client partnership and day-to-day product expertise. You will be the dedicated resource for GM within our media business, responsible for establishing Circana as the trusted measurement and data partner of choice for GM Audiences. As the team and client base grow, this role will evolve – with the opportunity to shape the future structure of the pod and transition toward a more focused cross- GM Media commercial leadership position.

Job Responsibilities

• Manage a Revenue Pipeline for Audiences Solutions: own, build, and progress a strategic pipeline through consultative selling and closing of Audiences deals, with clear accountability for revenue outcomes
• Compete and Position Circana’s Value: consistently articulate Circana’s differentiation within the broader GTM strategy, driving client-side Audiences adoption, usage, and implementation to unlock incremental revenue
• Drive Prospect & Client Growth: identify and pursue opportunities to expand GM client relationships by aligning Circana’s data and software solutions with their strategic goals and GTM priorities; lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing with a focus on revenue generation
• Collaborate Cross-Functionally to Win: partner with GM Media Sellers, Solutions, Mix Directors, Client Insights, and Analytics teams to design and deliver integrated, revenue-driving measurement solutions – connecting media products into a cohesive GTM story for GM clients
• Build Strategic Relationships: develop and maintain strong relationships with key stakeholders, including decision-makers and influencers, to advance strategic opportunities and accelerate revenue realization
• Utilize Sales Tools and Platforms: leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements, strengthen GTM execution, and enhance solution-driven revenue delivery
• Achieve Revenue Targets: meet or exceed individual and team sales goals through disciplined pipeline management, strategic account planning, and proactive opportunity advancement
• Inform Product and Strategy: serve as the voice of GM internally – sharing client feedback, competitive intelligence, and category-specific insights to refine GTM strategy and strengthen Circana’s revenue potential in this vertical
• Apply Advanced Analytical Thinking: conceive, manage, and deliver fact-based analyses – partnering with Solutions teams to develop learning agendas and deliver insights that inform client GTM strategies and drive measurable business and revenue impact

Requirements

The ideal candidate brings experience in client-facing account management and commercial sales, with a passion for building new business and navigating complex, consultative sales environments.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will be considered.
• Experience: 4–8 years of experience in media, advertising, or data/insights – with a demonstrated track record of both managing client relationships and driving new business revenue. Prior experience working with GM clients is a strong plus.
• Skills and Tools: Proficiency in CRM tools (e.g., Salesforce/Dynamics) and strong presentation skills are essential. Comfort working with data and experience with media measurement solution such as Media Mix and/or Lift Measurement. Experience with Circana’s suite (Unify+, Liquid Data, Intelligence Suite) is a big plus.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, Canada

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $85,000 to $88,231 CAD.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and RRSP to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

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