The Director of Channel Management will lead a team to drive revenue through partner activation and management, ensuring growth and high performance across indirect channels.
About Lyra Health
Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
About the Role:
As the Director of Channel Management, you will lead a high-impact team responsible for driving revenue and long-term success across Lyra’s indirect channels, including co-seller, reseller, and ecosystem partnerships. This role is focused on scaling and optimizing our partner activation engine, ensuring that existing relationships convert to measurable growth.
You’ll oversee a team of Channel Managers, set strategic direction for partner lifecycle management, and serve as a key cross-functional leader connecting Sales, Marketing, Product, Customer Success, and Operations. This is a critical leadership role for someone who excels at turning partnerships into performance—through data, playbooks, and relentless focus on execution.
This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.
Responsibilities
- Lead, mentor, and manage a team of Channel Managers responsible for co-sell, reseller, and ecosystem partnerships
- Set the strategic direction for partnership activation, revenue optimization, and lifecycle management across all partners
- Partner closely with Channel Directors to ensure seamless handoff from new partnership acquisition to ongoing activation and revenue generation
- Establish and own partner performance frameworks, including KPIs, QBR processes, and reporting standards for the partner management function
- Collaborate cross-functionally with Sales, Marketing, Product, Customer Success, Legal, and Operations to ensure partner success and growth
- Develop and implement scalable playbooks for partner engagement, sales enablement, and joint GTM initiatives
- Executive point of escalation for key partners, ensuring issues are resolved quickly and relationships are strong
- Drive continuous improvement by analyzing partner performance, identifying bottlenecks, and implementing strategies to maximize revenue impact
- Represent the partner management function in leadership forums and strategic planning discussions
- Recruit, develop, and retain top talent within the partner management team
Qualifications
- 10+ years of experience in channel sales, strategic partnerships, or business development, with at least 5 years in a leadership role
- Proven track record of managing and scaling teams responsible for partner lifecycle management and indirect revenue growth
- Strong understanding of co-seller, reseller, and ecosystem distribution models, ideally in healthcare, benefits technology, or SaaS
- Exceptional leadership and people management skills, with experience coaching high-performing teams
- Strong cross-functional collaborator with the ability to influence across Sales, Marketing, Product, and Operations
- Skilled in partner analytics and reporting; experienced with CRM and partner management tools (Salesforce preferred)
- Executive presence and communication skills for engaging senior leadership and strategic partner executives
- Bachelor’s degree required; MBA or advanced degree preferred
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."
Top Skills
CRM
Salesforce
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