Oversee brand strategy for Offchain Labs, develop multi-channel marketing campaigns, establish brand voice, and drive audience engagement while fostering strategic partnerships.
At Offchain Labs, we aren’t just building products: we’re leading a movement.
As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.
At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Why Offchain Labs?
Offchain Labs is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.
Arbitrum’s ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain Labs technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.
Arbitrum’s thriving ecosystem wouldn’t exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These aren’t just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.
To top it all off? We’re backed by $124 million in funding. We’ve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.
The Role:
- We're currently seeking a Director of Brand Marketing to join our team. The ideal candidate will have extensive experience in the blockchain space (crypto or Web3) to evolve our brand strategy across all channels. This role will be instrumental in establishing and maintaining Offchain Labs' and Arbitrum's positions as thought leaders in the blockchain space while driving awareness and adoption of our solutions. This person will be responsible for developing and maintaining the brand's presence while ensuring consistency in tone, message, and visual identity across all platforms and materials. The role combines creative vision with strategic execution to create a cohesive brand experience that resonates with our target audience.
What you'll do:
- Campaign Management: Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement. Develop compelling campaign narratives that align with business objectives and resonate with target audiences. Campaigns should live across, and not limited to owned channels, earned media, and paid opportunities
- Establish and Maintain Brand Voice: Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels, ensuring consistency in how we communicate with our audiences. Oversee and approve all marketing materials, digital assets, and communications to ensure brand consistency and quality
- Multi-Channel Strategy: Expertise in developing and executing multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms. Must show a proven track record of analyzing campaign performance metrics, adjusting tactics based on data insights, and reporting ROI across all channels
- Strategic Partnership Development: Spearhead high-impact partnership initiatives across key partners. Evaluate and secure strategic collaborations that amplify brand presence and accelerate solution adoption
- Market Intelligence & Agile Response: Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities. Transform insights into action that keep us ahead of industry trends and maintain our competitive edge
- Internal Alignment & Technical Translation: Partner with product and engineering teams to translate complex innovations into compelling narratives that resonate with our ecosystem stakeholders and align with our broader strategic objectives
What you'll need:
- Bachelor's degree in marketing, business, or a related field
- 7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space
- Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities
- Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem
- Excellence in campaign strategy and execution. Strong creative direction and storytelling abilities
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders
- Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent
Perks:
- Remote-first global workforce + NY office
- Annual company offsite + team onsites
- Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Wellness stipend
- Home office set up / ergonomic equipment program
Attention Offchain Labs Job Seekers:
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email [email protected]
At Offchain Labs, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
Top Skills
Blockchain
Web3
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