The Director of B2B Marketing will develop strategic marketing initiatives, lead brand management, optimize lead generation, and enhance market visibility through comprehensive strategies and team collaboration.
CopilotIQ is delivering the first AI-driven platform for the 60 Million older Americans with chronic conditions like diabetes, CHF, and hypertension, with a goal of adding five great years to their lives. CopilotIQ is using connected devices, mobile applications, and a clinician management and automation app to build a longitudinal understanding of patient health to drive artificial intelligence. The system is using predictive analytics with a biomarker feedback loop to build a flywheel for continual improvement. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we believe every patient deserves to have someone watching over them and ensuring they are healthy
What is the Director, B2B Marketing role?
We are seeking an experienced and strategic Director, B2B Marketing to join our marketing and sales leadership team, reporting directly to our Chief Executive Officer. As the Director B2B Marketing, you will be focusing on competitive positioning, B2B lead generation, external communications, PR, content strategy SEO. Additionally, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand and enhance market visibility. This role requires a combination of strategic thinking, creative vision, and strong leadership skills to effectively drive results.
What You’ll Be Doing:- Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel. Develop and implement lead-generation campaigns utilizing email marketing, webinars, trade shows, and custom marketing strategies directed to businesses. Produce persuasive marketing materials to support lead acquisition and nurture prospects through the pipeline.
- Develop and implement comprehensive brand strategies that align with overall business objectives and leverage insights from target audience research. Define brand positioning, messaging, and unique differentiators to establish and maintain a strong market presence.
- Create compelling narratives around products to effectively communicate their value and differentiate them in the market. Work closely with product teams to align marketing efforts with product features and benefits.
- Plan and execute strategic public relations campaigns to elevate the company's reputation and visibility. Monitor media coverage and industry developments to identify opportunities and address potential risks proactively. Oversee the creation and distribution of press releases, manage media interviews, and coordinate speaking engagements to highlight key initiatives and milestones.
- Design a robust content strategy tailored to business goals and audience needs. Supervise the production of compelling content for digital platforms, including websites, blogs, social media, and email newsletters. Maintain consistency in tone, messaging, and branding across all content outputs.
- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify industry trends and opportunities. Use data-driven insights to refine marketing initiatives and measure brand performance.
- Stay informed about evolving industry trends, tools, and best practices. Pursue professional growth opportunities to enhance marketing expertise and innovation.
- Ensure all marketing activities adhere to applicable regulations, industry standards, and ethical guidelines. Uphold and promote the company’s core values in all marketing endeavors.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is preferred.
- 8-10 years of demonstrated success in brand management or marketing, ideally within the SaaS sales and startup environments.
- Strong ability to analyze data and trends, turning insights into actionable strategies.
- Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels.
- Expertise in managing multiple projects, setting priorities, and meeting deadlines in a dynamic environment.
- Familiarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, project management, and content creation/design.
- Proven ability to build and inspire high-performing teams, fostering growth and accountability.
- Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases.
Top Skills
Content Creation
Email Marketing
Ppc
Project Management
Seo
Similar Jobs
AdTech • Agency • Marketing Tech • Professional Services
Lead B2B marketing strategy for Home Services, manage brand presence, partnerships, and content initiatives, and represent RYNO at industry events.
Top Skills:
Content CreationDigital MarketingSocial MediaVideo Production
Healthtech • Information Technology • Other • Social Impact • Software • Telehealth
The Director of B2B Marketing will lead marketing strategies to drive awareness, relationships, and demand in the oncology care sector, overseeing a multidisciplinary team and ensuring alignment across various departments.
Top Skills:
AIAutomationData Science
Fashion
The Director of Marketing will lead and execute marketing strategies, manage campaigns, and engage in demand generation and brand awareness efforts, ensuring alignment with company goals.
Top Skills:
Analytics ToolsMarketing AutomationMicrosoft Office Suite
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
