Digital Product Manager

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.   

What We Stand For    

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.  

Work Perks  

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:  

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship. 

Who We Are 

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).   

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.

What Will You Be Doing?

The Digital Product Manager is responsible for supporting customer experience–focused product areas across Frontier’s digital platforms, including FlyFrontier.com, the mobile app, kiosks, and airport digital touchpoints. This role equally oversees the management of the email communication platform, ensuring that customer outreach and engagement efforts are effective and strategically aligned with business goals. The position executes against the digital product roadmap, identifies opportunities to enhance the customer journey, and collaborates with cross-functional teams to deliver impactful enhancements. The ideal candidate leverages data, customer insights, and structured product practices to advance Frontier’s digital experience across all channels, maintaining a balanced focus on both digital product innovation and robust email communications.

This role executes against the digital product roadmap, identifies opportunities to improve customer journey, and partners with cross‑functional teams to deliver impactful enhancements.

Essential Functions

Product Ownership & Execution

• Support execution of the Customer Experience digital product roadmap under the direction of Product Leadership.
• Help identify opportunities to improve customer engagement, usability, conversion, and ancillary revenue.
• Translate business needs into clear requirements, user stories, and acceptance criteria.
• Participate in Agile ceremonies including backlog grooming, sprint planning, and daily stand‑ups.
• Collaborate with UX/UI teams to support MVP definition and iterative delivery.

Data, Insights & Optimization

• Analyze product data, customer feedback, and testing outcomes to support data‑driven decisions.
• Monitor key performance indicators such as conversion, NPS‑related metrics, and digital channel performance.
• Present insights and recommendations to Product Leadership and key stakeholders.

Cross‑Functional Collaboration

• Partner with UX/UI, IT, BI, Marketing, Operations, and third‑party vendors to support implementation of digital enhancements.
• Assist with issue resolution and prioritization in partnership with engineering and vendor teams.
• Help communicate product updates, priorities, and release expectations to cross‑functional teams.

Delivery Support

• Conduct UAT / QA activities for new features and digital touchpoints.
• Track delivery progress, risks, and dependencies for assigned initiatives.
• Maintain documentation including requirements, release notes, and product guidelines.

Qualifications

• Bachelor's degree in Business, Computer Science, Marketing, or a related field, or equivalent work experience.
• 5+ years of experience in digital product management, preferably within ecommerce, travel, or hospitality industries.
• Strong knowledge of Agile frameworks (Scrum, Kanban, SAFe) and product management best practices.
• Experience with product analytics, A/B testing, and data-driven decision-making.
• Excellent leadership, stakeholder management, and communication skills.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Experience working with CMS, API integrations, and cloud-based digital platforms.
• Familiarity with Azure DevOps, Adobe Experience Cloud, or similar tools preferred.
• CSPO or similar certifications preferred.

Knowledge, Skills and Abilities

• Strong understanding of digital product management processes, methodologies, and best practices.
• Deep knowledge of Agile development and ability to lead cross-functional teams effectively.
• Excellent analytical and problem-solving skills, with experience in data-driven decision-making.
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience with customer journey optimization, UX principles, and usability testing.
• Ability to work with technical and non-technical teams to translate business requirements into actionable features.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience with roadmap planning, prioritization frameworks, and backlog management.
• Knowledge of coding and design best practices is a plus.
• Familiarity with cloud technologies, microservices, and API development preferred.

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

None

Salary Range - $90,094 - $119,583

Please note: This posting has a closing date of 3/26/2026 midnight MT.

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.