The Associate Director of Digital Marketing drives global digital strategy, oversees campaign execution, and provides data-backed insights for growth.
Role
As part of the Global Go-To-Market organization, the Associate, Digital Marketing is responsible for driving Star’s global digital performance and visibility. You’ll lead the execution and evolution of our digital strategy—turning data, creativity, and collaboration into measurable growth.
This role is both strategic and hands-on: you’ll oversee campaign execution across digital channels, ensure flawless operational delivery, and translate performance insights into action. Working closely with our Marketing Operations, Content, Demand Generation, and Product Marketing teams, you’ll help ensure every click, impression, and conversion builds equity in the Star brand and drives qualified pipeline.
Responsibilities
- Campaign Strategy & Execution
- Lead and project-manage global digital campaigns from concept to optimization, aligning initiatives to business priorities and revenue goals
- Partner with the Demand Gen and Product Marketing teams to develop omni-channel campaigns across web, email, paid search, paid social, webinars, and content syndication
- Manage our digital marketing agency and guide SEO and paid media strategies, ensuring alignment with Star’s global messaging and lead-gen objectives
- Oversee website performance and enhancements in WordPress, ensuring a modern, optimized, and conversion-focused experience
- Translate data from Google Analytics, HubSpot, and Search Console into actionable insights and recommendations
- Drive SEO performance (organic search, local SEO, backlinks, and profile optimization)
- Partner with Marketing Ops to ensure campaigns are tracked, measured, and reported accurately, with a focus on continuous performance improvement
- Act as a digital advisor across the marketing organization, providing data-backed guidance for campaign strategies, content development, and demand gen
- Work cross-functionally to ensure digital assets, copy, and creative maintain brand consistency and reflect Star’s voice globally
- Test new channels, technologies, and creative approaches to stay ahead of digital trends and enhance ROI
Optimization & Analytics
Collaboration & Brand Enablement
Skills and Experience
- Proven experience developing, executing, and optimizing digital campaigns that drive awareness and qualified pipeline
- Expertise in paid media management (especially LinkedIn and Google Ads), SEO, and email automation
- Adept at analyzing performance data and translating insights into actionable marketing improvements
- Skilled collaborator who thrives in a cross-functional environment and can influence without authority
- Excellent writing and editing skills—able to turn complex concepts into compelling copy
- Strong organizational skills with the ability to manage multiple priorities and deadlines
- Curious, data-driven, and relentlessly focused on continuous improvement
Minimum Qualifications
- 3–6 years of hands-on digital marketing experience, ideally in B2B SaaS, fintech, or regtech
- Demonstrated success managing end-to-end digital campaigns that deliver measurable pipeline impact
- Experience managing and optimizing external agency partnerships
- Proficiency in HubSpot, Google Analytics, Salesforce, Google Search Console, WordPress, ON24, and SEMRush (or equivalent)
- Strong understanding of SEO fundamentals, paid media, email automation, and attribution models
- Experience working within a data-driven marketing framework, collaborating closely with Marketing Operations
- Integrity and Ethics
- All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner
Top Skills
Google Analytics
Google Search Console
Hubspot
On24
Salesforce
Semrush
Wordpress
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