The Digital Marketing Specialist will execute global digital marketing programs, manage cross-functional requests, maintain performance metrics, and support lead generation efforts.
Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.
The Digital Marketing Specialist plays a key role in executing and supporting Saviynt’s global digital marketing programs, helping turn strategy into action across paid media, webinars, and digital campaigns. This role ensures programs are delivered efficiently, measured effectively, and supported with strong operational rigor. The Digital Marketing Specialist will report to the Sr Digital Marketing Manager.
The Digital Marketing team at Saviynt drives global awareness, engagement, and pipeline through paid media, digital programs, website experiences, and marketing technology. As part of Demand Generation, the team partners closely with Campaigns, Product Marketing, Content Marketing, SDRs, and Sales to deliver high-impact, data-driven programs that support Saviynt’s leadership in identity security and AI-powered access governance.
WHAT YOU WILL BE DOING:
- Support execution of global digital marketing programs including advertising, paid webinars, content syndication, and other paid promotions, ensuring accurate and timely end-to-end execution
- Coordinate and support digital activity across partner, customer, and international marketing teams, including managing inbound digital request intake
- Submit and manage cross-functional requests with Creative Services, Web, Marketing Operations, Content Marketing, and other stakeholders
- Maintain Asana projects, digital tracking sheets, campaign documentation, and the digital marketing Google Drive library for ad creative and program resources
- Help QA digital operational elements including URLs and UTMs, landing page details, ad variations and A/B testing elements, sizing and specs, etc.
- Pull and maintain performance data from programmatic platforms, third- party media vendors, HubSpot, and Salesforce; ensure reporting metrics are accurate and up to date
- Create and update performance reports and dashboards on a daily, weekly, bi-weekly, and monthly cadence, including presentation-ready decks; help inform SDR and sales teams of new lead imports or live programs as needed
- Monitor program performance and identify areas of underperformance or inefficiency, proactively surfacing insights and recommendations for optimization
- Project manage digital programs to ensure timelines, details, and budgets are adhered to
- Build and update contact and account lists and support data hygiene in tools such as Qualified Signals and Informa TechTarget intent platforms
- Help maintain brand consistency and perform light creative support, including suggesting copy edits, adding subtitles and end cards to webinar recordings, adjusting thumbnails, and reviewing creative assets
- Assist with day-to-day execution and platform hygiene across digital marketing tools and systems
- Provide general support for ad hoc digital marketing initiatives as needed
WHAT YOU BRING:
- 3–5+ years of experience in digital marketing, demand generation, or a related role
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
- Exceptional attention to detail with the ability to manage multiple priorities and deadlines simultaneously
- Strong skills in Excel, PowerPoint, Google Slides, and other data analysis and presentation tools
- Working knowledge of B2B digital marketing concepts including paid social, paid search, sponsored content, webinars, lead management, and CRM systems
- Experience with or exposure to marketing technology platforms such as Salesforce, HubSpot, webinar platforms, intent data tools, and conversational marketing solutions
- Strong organizational, communication, and cross-functional collaboration skills
- Comfort partnering with marketing, sales, operations, agencies, and external vendors
- Curiosity and eagerness to learn new tools, technologies, and AI-powered marketing capabilities
- Experience in B2B SaaS or cybersecurity marketing
- Hands-on HubSpot experience
- Hands-on Salesforce experience
- Hands-on Asana experience
Nice to Have
If required for this role, you will:
- Complete security & privacy literacy and awareness training during onboarding and annually thereafter
- Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):
> Data Classification, Retention & Handling Policy
> Incident Response Policy/Procedures
> Business Continuity/Disaster Recovery Policy/Procedures
> Mobile Device Policy
> Account Management Policy
> Access Control Policy
> Personnel Security Policy
> Privacy Policy
Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!
Saviynt is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Top Skills
Asana
Excel
Google Slides
Hubspot
PowerPoint
Salesforce
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