Digital Marketing Specialist

Welcome to Campspot! Whether you are an avid camper, the occasional glamper, an expert RV-er, or new to the outdoors entirely, we're interested in working with you. Our team values diverse perspectives as we seek to create an easy-to-navigate and meaningful camping experience for everyone.

We hope you will consider joining our team! ALL human beings are welcome, and we are committed to helping you thrive here. We believe our team, as well as the outdoors, is for everyone. 

We are seeking a highly-motivated and results-oriented Digital Marketing Specialist to be a foundational member of our new Marketing Services agency. This new division within Campspot will provide full-service paid media and marketing services to our B2B SaaS customers (campground owners and operators), helping them drive more bookings and grow their own brands.

This is a unique, full-time role with a two-part structure:

• Phase 1 (First 3-4 Months: Dec 2025 - Mar 2026): You will begin by serving as coverage for our in-house Performance Marketing Analyst while on parental leave. In this temporary capacity, you will manage the internal paid media campaigns for Campspot's B2C Marketplace (campspot.com) and B2B SaaS (campground lead generation) businesses.
• Phase 2 (Long-Term Role): Following this interim period, you will transition full-time into the Agency Services team. You will be one of the first analysts dedicated to building, managing, and scaling paid media (Google Paid Search, Meta Ads, etc.) and email campaigns directly for our campground clients.

The ideal candidate is an agency-trained, hands-on expert in paid media who excels at managing multiple small and mid-size business (SMB) clients, possesses strong analytical and communication skills, and is excited by the prospect of building a new service offering from the ground up.

Core Responsibilities (Agency Services - Long-Term):

• Client Campaign Management: Plan, build, execute, and optimize paid media campaigns (especially Google Paid Search and Meta Ads) on behalf of our campground clients to drive online bookings and maximize their ROAS.  Plan, build, execute and optimize email campaigns in coordination with our campground clients to drive engagement and bookings with their customers.    
• Client Strategy & Onboarding: Develop bespoke digital marketing strategies for a diverse portfolio of campground clients, understanding their unique goals, budgets, and target audiences.
• Client Reporting, Management & Communication: Serve as a primary point of contact for your clients. Prepare and deliver clear, data-driven performance reports (using GA4, ad platforms, etc.) that "tell the story" of their campaign ROI and provide actionable insights.
• Process & Product Development: As a foundational team member, you will actively help create and refine the scalable workflows, reporting templates, and best practices for our new agency offering.
• Innovation: Proactively research and propose new paid media channels, strategies, and testing ideas to drive better results for our clients.

Interim Responsibilities (First 3-4 Months - Parental Leave Cover):

• B2C Marketplace Marketing (OTA):
• • Directly manage and optimize Campspot's paid media campaigns across Google (Paid Search), Paid Social (Meta, Pinterest), CTV, and Mobile App advertising to maximize marketplace ROAS.
  • Monitor and report on campaign performance metrics on a daily, weekly, and monthly basis.
  • Act as the primary point of contact for our account managers at Google, Meta, etc.
  • Collaborate with the Marketplace team to support brand campaigns, sales promotions, and seasonal initiatives.
• B2B Software Marketing (Inbound Lead Generation):
• • Execute and optimize B2B paid media campaigns (Google Search, LinkedIn Ads, Meta) to generate qualified inbound leads for the sales team.
  • Monitor, analyze, and report on campaign metrics such as CPL, CPO, and ROAS using HubSpot and ad platform analytics.
  • Partner with the inbound sales team to align on lead quality and optimize funnel conversion rates.

Required Qualifications:

• 3+ years of experience working in a digital marketing agency is required.
• Direct, hands-on experience managing paid media campaigns (especially Google Search and Meta Ads) for multiple small or mid-size business (SMB) clients.
• Proven, hands-on expertise in managing and optimizing paid media channels with a focus on direct-response and e-commerce outcomes.
• Proficiency with Google Analytics 4 (GA4) and native ad platforms (e.g., Google Ads, Meta Ads Manager).
• Strong analytical skills with the ability to translate complex data into simple, actionable business insights.
• Excellent communication and storytelling skills, with proven experience in a client-facing or stakeholder-management role.
• Demonstrated ability to be a self-starter, work independently, and manage multiple projects simultaneously in a fast-paced environment.
• Experience with HubSpot or similar marketing automation/CRM platforms is a strong plus.
• Experience in the e-commerce or travel/hospitality industry is a plus.

Compensation and Benefits:

• Total compensation for this role is anticipated to be in the following range: $70,000 - $90,000
• Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
• 401(k) plan with employer match
• Flexible and casual work environment with flexible time off
• Employee camping credit to encourage getting outdoors and experiencing our product!

While Campspot is a remote-first company, we are initially limiting our search to candidates in our hiring hubs of Grand Rapids (MI), Denver (CO), and Chicago (IL) who are interested in the potential for in-person collaboration.

Campspot is a motivated team of outdoor enthusiasts and software professionals with decades of experience in the campground and outdoor industry. We’re looking to grow with people who embody our culture of learning, collaboration, and innovation. Today our portfolio includes two distinct but synergistic products: 

1. Campspot Management Software (https://software.campspot.com/) is the leading provider of reservation management software and tools for campgrounds and RV parks. It revolutionized the industry through its proprietary technology, allowing park owners to increase revenue through its inventory optimization tool and site-lock capabilities. 

2. The Campspot Marketplace (campspot.com and Campspot mobile app) is an online marketplace where travelers can find accommodations for their camping trips. Campspot’s inventory is 100% bookable and includes robust filters to help travelers customize their travel experience.