Digital Marketing Specialist

We're looking for a Digital Marketing Specialist to join our dynamic demand generation team at Tebra. In this role, you won't just execute campaigns — you'll be instrumental in shaping our paid advertising strategy across a variety of channels. From campaign setup to post-launch optimization, you’ll support performance across paid social, video, display, and paid search. 

This is your chance to directly impact Tebra’s growth and see the tangible results of your work.

The ideal candidate thrives on data, is highly organized, detail-oriented, and excels in a collaborative environment. You should have a strong understanding of the digital marketing landscape and a proven track record of implementing paid media campaigns from concept to execution.

• Execute paid media campaigns across LinkedIn, Meta, YouTube, Google Ads, and display networks, ensuring high-quality delivery from setup to reporting.
• Own campaigns from kick-off through launch and beyond proactively flagging blockers, maintaining clear timelines, and driving results.
• Collaborate with internal creative, content and growth marketing teams to produce high-performing ad content and creative that align with business goals. 
• Support the full ad creative lifecycle, from briefing and copy development to QA and vendor coordination, ensuring assets are properly formatted, tracked, and delivered on time. 
• Monitor and analyze campaign performance and budget pacing daily. You'll use data to identify trends, provide actionable insights, and optimize campaigns to meet key performance indicators (KPIs) in alignment with business goals. 
• Provide thoughtful rationale for strategic decision making, balancing vendor guidance with platform nuances and business context. 
• Document campaign strategies, performance insights, and project updates in task management tools to ensure cross-functional alignment. 
• Work closely with Marketing Operations, Sales, etc., to ensure seamless campaign execution and tracking, lead flow accuracy, and proper attribution in Salesforce.
• Stay up-to-date on industry trends and emerging technologies in the paid media space, continuously testing and integrating new tactics that drive growth.
• Help maintain operational excellence, ensuring a high degree of workflow integrity, accountability, continuous learning, and consistency across all of our campaigns.

• You are a proactive problem-solver with a knack for turning data into actionable insights. You're passionate about digital marketing and ready to take on a key role in our team's success.
• 2-3 years of hands-on experience in paid media, with a focus on executing and optimizing campaigns across platforms like Google Ads, LinkedIn, and Meta.
• Strong analytical skills and familiarity across tools like GA4, Marketo, Salesforce or similar CRM platforms; you use data to diagnose, improve, and communicate performance insights.
• Adept at QA and campaign troubleshooting, double-checking targeting, budgets, UTMs, and creative. 
• Excellent collaboration and communication skills, with a proven ability to work effectively with both internal teams and external partners/agencies.
• Experience in B2B marketing and demand generation is a plus; healthcare or SaaS experience is a plus.
• A resourceful and proactive problem solver who can adapt to a dynamic, fast-paced work environment.
• Proficient in Excel and Google Suite (Sheets, Docs, Slides, etc.) for data analysis, reporting, and collaboration.

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

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