Digital Marketing Specialist

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet:

Delta Faucet is looking for a forward-thinking, data-driven Digital Marketing Specialist to support and execute consumer-facing digital marketing strategies for the Delta® brand with a goal of driving brand awareness, engagement, and conversion. In this role, you will support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and, as applicable, owned digital properties. Reporting to the Digital Marketing Manager, you will collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams to execute best-in-class digital marketing efforts that align with broader marketing and business goals.

Key Responsibilities (but are not limited to):

• Platform Management: With experience, industry best practices, and innovative approaches, manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms the brand plans to scale (TikTok, Reddit, etc.).
• Content Planning: Strategically plan and thoughtfully map out social content monthly, aligning with brand priorities and national marketing plans, aiming to rapidly grow the brand’s presence on all platforms and increase in-platform engagement, additional target KPIs, and site traffic from all platforms.
• Campaign Execution: Intentionally implement and execute against brand campaigns across applicable platforms/mediums in a timely manner, aligning with targeted campaign timing and key brand priorities to achieve planned campaign goals and results.
• Asset & UGC Management: Continually manage the library of UGC through content requests, approvals, tagging, usage, and performance. Seek out new UGC on a regular basis to grow the library and variety of usable UGC content. Manage creative asset requests in support of key brand initiatives and campaigns.
• Email/CRM Support: Assist in the creation of branded consumer email communications and journeys that align with brand priorities, pointed toward achieving strong audience engagement.
• Performance Monitoring & Reporting: Regularly track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate marketing programs, gathering data to generate actionable insights to optimize performance.
• Blog & SEO Support: Thoughtfully support the execution, optimization, and performance reporting of on-site blog content to increase the quantity of on-site blog content and organic search rankings of blog content.
• Cross-Functional Collaboration: Regularly partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams to execute against various planned digital marketing efforts.
• Vendor & Agency Coordination: Support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results.
• Trend Monitoring: Stay current on digital marketing trends, best practices, platform updates, and competitive activity to inform recommendations and maintain a forward-looking digital strategy.

Qualifications:

• Experience: 2–4 years of experience in digital marketing, with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting.
• Education: Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus.
• Skills: Expertise with social media platforms & tools (Instagram, Pinterest, Facebook, Tik Tok, YouTube Emplifi, Sprout Social etc.), hands-on experience using web analytics tools (Google Analytics, Adobe Analytics), strong understanding of SEO and related tools (Google Search Console, AHREFs, SEMRush), strong understanding of email/CRM, strong communication skills, ability to manage multiple projects & tasks simultaneously with attention to detail, proficiency in Microsoft Office Suite, experience with Airtable or similar (Smartsheet, Monday, Excel, Google Sheets).
• Nice-To-Have Experience: Search engine marketing (SEM), influencer marketing, and/or affiliate marketing and PR/Media, knowledge of SQL, RegEx and/or HTML, experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Here are some of the benefits we offer for your personal and professional growth:

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish