Digital Marketing Manager

T3 Services Group is a growing national organization with 7 locations across the United States, supporting leading plumbing, drains, HVAC, and electrical service brands. We are powered by incredible technicians, installers, dispatchers, coordinators, customer service teams, and office staff who work hard every day to deliver a 5-star experience to every customer.

At T3 Services Group, we believe great brands are built by great people. We are passionate about creating strong local companies, supporting our employees, and Transforming the Trades through innovation, leadership, and a people-first culture.

POSITION SUMMARY 

The Digital Marketing Manager is responsible for executing and optimizing digital initiatives that drive booked jobs and revenue for T3’s multi-location home services company. This role focuses on supporting SEO performance through vendor coordination, improving website conversion through hands-on optimization, and ensuring demand generation campaigns are effectively built and aligned to convert. This is a hands-on role centered on execution, speed, and continuous optimization of integrated digital campaigns to drive qualified traffic, increase engagement, and improve conversion rates. 

Work Schedule: Generally, Mon-Fri; weekend and evening work as needed based on department deadlines. 

Essential Functions Statements 

• Execute and support SEO initiatives in partnership with external vendors 
• Build and optimize landing pages to support marketing campaigns and promotions 
• Support demand generation campaigns through page builds, UX improvements, and alignment 
• Plan, launch, and manage integrated marketing campaigns across channels such as paid search, social media, email, and display advertising to drive traffic, engagement, and conversions 
• Analyze website and campaign performance, surface insights to leadership and implement data-driven improvements to boost conversion rates and user experience 
• Develop and manage campaign tracking and attribution frameworks (e.g., multi-touch, first/last click), ensuring accurate performance measurement across channels and translating insights into data-driven optimization strategies 
• Coordinate with SEO and PPC vendors to ensure campaigns and content are implemented correctly 
• Manage and optimize paid social campaigns (Meta), including setup, targeting, and performance improvements 
• Manage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverables 

SKILLS & ABILITIES  

Education: High School Graduate or General Education Degree (GED): Required.  

Experience:  

• 3–5+ years of hands-on digital marketing experience 
• Experience working in WordPress (Elementor or similar theme builder) 
• Demonstrated expertise building and optimizing landing pages with persuasive copy, effective offer framing, and conversion rate optimization (CRO) best practices to drive measurable improvements in conversions and user engagement 
• Experience with testing and debugging of tracking implementations in Google Tag Manager, configuring tags and triggers, identifying and resolving issues to ensure accurate data collection and reliable performance 
• Utilization of Google Analytics (GA4) to analyze web page performance and user behavior, and generate actionable insights while ensuring accurate tracking of key events and alignment with organizational goals 

Computer Skills: 

• Leverage Google Search Console (GSC/GSE) insights alongside AI search analytics to optimize performance in AI Overviews and LLM-driven search, identifying opportunities to improve indexing, visibility, and inclusion in generative search results 
• Experience launching social media campaigns and using paid search channels, Google Ads, Bing Ads and third-party aggregators (Yelp, Angi, Thumbtack, Nextdoor) 
• Experience with optimizing Google Business Profiles for local map visibility, along with updating images and creating posts 
• Working knowledge of SEO tools such as Ahrefs, SEMrush, BrightEdge or similar 
• Knowledge of website performance metrics and use of Looker Studio or similar for creating reports 

We are so excited to speak with you! Apply now and a recruiter will be in touch to set up next steps!