Digital Marketing Manager

What You Will Do

Key Responsibilities:
Integrated Campaign Management:
--Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements. 
--Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties. 
--Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social). 
--Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model.  

CRO & Experimentation: 
--Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways. 
--Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow. 
--Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations. 
--Partner with product, UX, and brand/content teams to implement and validate optimization changes in an iterative, test and learn environment. 

Marketing Automation & HubSpot Management 

--Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus. 
--Partner with marketing coordinators to execute conversion-oriented nurture workflows, promotional sequences, and reminder cadences. 
--Maintain database hygiene and reporting practices aligned with Colibri’s email and CRM standards. 

Social Media & Content Collaboration 

--Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression. 
--Collaborate with content strategy teams to support campaigns that educate and convert (course spotlights, licensure reminders, editorial content, lead magnets). 
--Utilize AI to generate optimized social content and assets (organic and paid). 
--Ensure brand consistency, messaging consistency and optimization across social, email, and web touchpoints.  

Data Analytics & Reporting 

--Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards. 
--Translate data into actionable insights that improve channel efficiency and ROI. 

Ecommerce & Customer Journey Optimization 

--Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior. 
--Optimize product pages, checkout flows, and merchandising elements to reduce drop-off and increase conversion. 

Direct Mail Alignment (Digital + Physical Journeys) 

--Integrate physical touchpoints with digital sequences (e.g., book drops that trigger follow-up email workflows, retargeting ads, and social). 
--Coordinate creative with design and print teams. 

What You Will Bring

Must be able to manage multiple priorities, work both independently and cross-functionally, and thrive in a fast-moving environment. 

3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution. 

Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization). 

Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.). 

HubSpot experience required. 

Experience in social media marketing across major platforms, including content planning and performance optimization. 

Strong data analytics skills (GA4, Looker Studio, etc.). 

Experience in ecommerce; healthcare experience a bonus.