Manage and execute digital marketing campaigns, focusing on demand generation and lead nurturing. Optimize paid media, marketing automation, and social media strategies to enhance awareness and engagement.
About the Role
We’re looking for a data-driven, creative and strategic Digital Marketing Manager to lead and execute digital awareness and demand generation activities and campaigns. If you thrive in a fast-paced environment, love balancing creativity with results and passionate about learning better ways to reach our audiences and peak interest in our offerings, this is the perfect fit.
Key Responsibilities
Digital Demand Generation & Campaign Strategy
- Plan, execute, and optimize integrated digital marketing campaigns focused on awareness, lead generation, nurturing, and pipeline acceleration.
- Develop full-funnel strategies aligned to B2B and B2G buyer journeys, mapping content, channels, and offers to each stage.
- Explore, experiment and recommend digital channels and media sources to find the optimal results.
Paid Media & Digital Advertising
- Launch and manage high-performing campaigns on LinkedIn, Meta, and other relevant channels targeting our personas.
- A/B test ad creatives, messaging, audience segments, and bidding strategies to optimize results.
Webinars & Virtual Events
- Plan and execute webinars targeted at B2B/B2G decision-makers.
- Manage logistics, promotion, registration workflows, email reminders, and post-event nurturing
Marketing Automation & CRM Integration - Build and optimize automated email workflows, lead nurturing sequences, and scoring models using tools like HubSpot.
Marketing Automation & CRM Integration
- Ensure clean CRM handoff and alignment with Sales for campaign attribution and reporting.
Social Media & Organic Content Promotion
- Manage the company's social presence across LinkedIn and Meta platforms.
Required Qualifications - Proven track record managing paid media campaigns on LinkedIn, Meta, and Google.
- Hands-on experience with marketing automation platforms and CRMs (HubSpot, Salesforce, Marketo, etc.).
- Strong analytical skills; comfortable interpreting campaign data and making data-driven decisions.
- Experience planning and managing webinars and digital events.
- Familiarity with the public sector buying process is a plus.
Top Skills
Google
Hubspot
LinkedIn
Marketo
Meta
Salesforce
GovWorx Denver, Colorado, USA Office
600 17th St, Suite 2800, Denver, Co, United States, 80202
Similar Jobs
.jpg)
Big Data • Healthtech • Software
Lead integrated digital demand strategy across paid media and SEO/GEO to drive pipeline and revenue. Manage paid media performance, agency partners, budgets, measurement, and reporting. Use analytics to optimize spend, run experiments, and partner cross-functionally to improve full-funnel demand generation.
Top Skills:
Paid Media,Seo,Geo,Analytics Platforms,Crm Platforms,Agile Marketing
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
The Sr. Digital Marketing Specialist will develop, implement, and optimize paid media campaigns, collaborate cross-functionally, manage budgets, and analyze performance metrics.
Top Skills:
Adobe AnalyticsMarketoSalesforce CRMTableau
Cloud • Software
Manage paid advertising and paid social programs, including campaign launch, optimization, budget allocation, performance reporting, and cross-team collaboration. Run product webinar program (On24) and manage content syndication (BrightTALK, TechTarget). Use analytics (Tableau, Excel, HubSpot) to drive data-led decisions and maximize pipeline.
Top Skills:
Adroll Abm,Meta Ads,Facebook,Instagram,Linkedin Campaign Manager,Reddit Ads Manager,Quora,Spotify Ads Manager,On24,Brighttalk,Techtarget,Tableau,Excel,Hubspot
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
