Digital Marketing Manager (Rustici) US, Remote

We are seeking a highly driven and resourceful Digital Marketing Manager to fuel our growth and expand our reach within the B2B SaaS space. This pivotal role focuses on a variety of digital channels, but primarily on paid digital advertising and SEO channels. You will be responsible for developing, executing, and analyzing paid media and search strategies to bring people to our websites, help to convert that traffic into qualified leads for our inbound sales team, and track lead source effectiveness all along the way.
Rustici Software makes eLearning standards based software. Our software is responsible for launching and tracking standards based online learning for millions of learners. You would join a team that guides the evolution of learning technology software products used worldwide. We are a remote/in-office hybrid company located in Franklin, TN. While we give consideration to local candidates, we are open to qualified remote candidates residing in the United States.

Develop and execute paid digital advertising strategies across platforms like Google, Bing, YouTube, LinkedIn Ads, sponsored social, and other industry outlets, including:

• Audience targeting, ad copy creation, bid strategies, and budget allocation to maximize lead generation and achieve goals.

Drive organic website traffic through SEO and other content optimization efforts by analyzing website performance and implementing strategies to enhance rankings including content optimization, and website architecture.

• Work collaboratively with content marketing and own a holistic view of how paid campaigns interact with organic and GenAI. 
• Stay on top of LLMs and Google's AI updates, understanding AI behavior, and experimenting with new strategies.

Conduct comprehensive keyword research that informs both paid advertising and broader content strategies

Campaign Optimization

• Conduct continuous A/B testing on ad copy, visuals, and landing page elements to improve engagement and conversion rates.
• Optimize landing pages to enhance quality scores and conversion rates with an awareness of SEO/AEO best practices for holistic page performance.

Analytics and Reporting

• Own channel analytics across platforms like Google Ads, LinkedIn Ads, Google Analytics and Salesforce.
• Provide regular, insightful reports on campaign performance, key metrics and ROI and gain cross-channel insights; turn that data into actionable recommendations for all channels.  

Experimentation and Resourcefulness

• Lead a 'test and learn' approach within paid channels, exploring new ad formats, targeting strategies, and emerging platforms (e.g. Reddit Ads) to drive growth.
• Identify and leverage cost-effective digital advertising tools and resources (e.g. LLMs) that save resources and time.

Collaboration

• Work closely with other Marketing team members, Sales, Product, and Customer Success teams to ensure paid media efforts align with business goals and leverage insights for strategy development.
• Partner with design to develop creatives (ads and video) along with high-performing landing pages optimized for paid campaigns.
• Align closely with the marketing team; share your findings to drive LLM and organic performance. 
• Manage relationships with external ad vendors or agencies as needed.

Budget Management

• Manage and forecast paid media budgets, ensuring optimal allocation and performance against financial targets.

Qualifications

• 3-5 years in digital marketing, specifically managing paid advertising campaigns (PPC/Paid Social) and SEO. Bonus points if you have experience with B2B SaaS products, and/or Learning Technology products.
• Proven proficiency in Google Ads, LinkedIn Ads, and Google Analytics. Bonus points if you have certifications.
• Highly creative problem-solving skills with an analytical mindset that centers around using qualitative and quantitative analysis to interpret paid media data and draw actionable insights.
• Compelling communication skills – you can write, speak and present with varied styles to engage, persuade and convert.
• Project management skills to plan and keep up with your own tasks and assignments you’ve given to others.
• Strong working knowledge of how other digital marketing channels (e.g. email, LLMs, SEO, etc) work in tandem with paid ads. 
• Thrives working in a collaborative environment where we all pitch in.
• Embraces our “ask us anything” motto and inbound approach to marketing.

Every day, millions of people around the world access valuable learning and training content powered by Rustici Software’s products. If you’ve ever taken an online course, there’s a good chance our software was running behind the scenes. We specialize in helping software vendors and organizations solve problems specific to implementing eLearning standards, such as SCORM, xAPI and cmi5. Since 2002, we’ve been sharing our expertise with our customers and the industry by providing resources for creating, delivering and distributing eLearning content. We are proud to be known as the “SCORM folks,” “eLearning nerds” and most recently, productizing AI to assist our customers in better understanding and delivering training.

Marketing will be your core team to collaborate with when it comes to how our digital strategy aligns with our campaigns and to work alongside when it comes to the execution of plans. We currently have three marketers responsible for branding, events, content and product, and we all brainstorm and work together on different projects. You’ll have the opportunity to help shape future marketing strategies and bring new ideas to the table while having the 2025 framework already in place.

Rustici Software isn’t your average workplace. There’s a reason why we have been named Best Place to Work by Nashville Business Journal for 16 years. Over the last 23 years, we’ve created a unique environment where people want to work and look forward to Monday. We strive not to be static. We desperately want to grow, change, and do our work better year over year. This is your chance to work with a group of people that want you to be opinionated about the work we do and how we do it. You won’t always win the arguments we participate in, but you’ll know that we deeply value your input and that your coworkers are as passionate as you.

We also take great care of the people that work here, and our benefits are unrivaled.

• Flexible work environment: Rustici Software offers the best of all worlds when it comes to where you work. Remote from your home office, an office in Franklin, TN if you prefer, or a mix of both. We care more about the work that you do than where you do that work.
• Generous and flexible time off
• Medical, Dental and Vision insurance
• HSA and FSA plans
• Company paid life insurance
• 401k/Retirement vesting and matching on day one
• Performance-based bonuses
• Voted a Best Place to Work in Nashville for 16 years running
• Quarterly Jenafits to use toward things like gym memberships, massages, car detailing and house cleaning
• Office perks: Concierge services, gym equipment, yoga room and stocked kitchen with snacks and drinks

If the work we’ve described sounds interesting to you, get in touch! Tell us how you’d help us solve our problems. What special opinions, thoughts or perspectives do you bring to the table that we can’t do without? If you have any work that you’re especially proud of or want to share, feel free to add or attach a link. Most importantly, make sure that you share with us what makes you the right person for this job and that you want to work here, not just somewhere.

Each time we hire, we wait until we find exactly the right person. If that’s you, we really hope you’ll apply.