Digital Marketing Director

Are you a proven B2B SaaS marketer with deep expertise in scaling Google Ads and multi-channel demand generation across international markets? Do you have experience managing multi-million-dollar paid media budgets and turning campaigns into measurable pipeline and revenue impact?

We’re seeking a Digital Marketing Director (Individual Contributor) to own and execute our global paid advertising strategy across the US, EMEA, and APAC. This is a hands-on Director-level role — ideal for a senior digital marketer who thrives on execution, optimization, and strategy without managing direct reports today. As the company continues to scale, there may be opportunities for this role to expand into a team leadership capacity.

What You’ll Be Doing

As our Digital Marketing Director, you’ll be accountable for owning and optimizing global paid media programs across multiple channels, ensuring that campaigns drive qualified leads, pipeline contribution, and revenue growth.

• Own Paid Advertising Strategy & Execution: Lead, manage, and optimize large-scale paid digital campaigns across Google Ads, LinkedIn, Bing, and emerging channels – specifically tailored for B2B SaaS buyers across enterprise, mid-market, mid SMB segments.
• Global Campaign Management: Execute and optimize campaigns in the US, EMEA, and APAC, adapting messaging, targeting, and budget allocation to regional markets.
• Budget Leadership: Manage and strategically allocate a multi-million-dollar global paid media budget, with a relentless focus on pipeline quality, CAC, and ROI.
• Full-Funnel Alignment: Partner with marketing, sales, and operations teams to ensure campaigns are integrated with the full customer journey, from lead capture to Salesforce pipeline attribution.
• Hands-On Optimization: Be prepared to get into the details – whether that’s adjusting Google Ads bids, refining LinkedIn targeting, A/B testing ad copy, or iterating on landing page conversion flows.
• Data & Analytics Ownership: Use Google Analytics, HubSpot, and Salesforce to measure performance, provide actionable insights, and report directly to leadership on impact against pipeline goals.
• Innovation & Experimentation: Drive demand generation experiments, test AI-powered search, SEO innovations, and emerging paid channels to maintain competitive advantage.
• Measure & Report: Track KPIs (MQL, SQL, ROI) and present actionable insights to leadership to inform future campaigns and customer journey improvements.
• Thought Leadership: Stay ahead of evolving B2B SaaS marketing trends, including AI-driven targeting, intent data, and attribution models.

What You Bring to the Table:

• Proven SaaS Experience: 8+ years in B2B SaaS marketing, with a track record of scaling demand generation programs that directly contributed to pipeline and ARR growth.
• Global Campaign Leadership: Demonstrated success running paid media campaigns across multiple international markets (US, EMEA, APAC), including localized targeting and regional budget allocation.
• Paid Media Expertise: Deep, hands-on mastery of Google Ads and other paid channels (LinkedIn, Bing, programmatic, display, retargeting).
• Proven Leadership: Experience setting and executing on strategic marketing goals while collaborating with cross-functional teams to align marketing with sales and revenue targets.
• Demand Generation Mindset: Strong understanding of the full B2B SaaS funnel, from lead gen through MQL/SQL to pipeline contribution.
• Proven Budget Ownership: Managed and optimized multi-million-dollar annual digital ad budgets, with a clear focus on ROI, CAC efficiency, and revenue influence.
• Data-Driven & Results-Oriented: Skilled at diving into analytics, running A/B tests, and making data-backed optimizations to continually improve performance.
• Cross-Functional Influence: Ability to partner with and influence sales, operations, and product marketing stakeholders to drive integrated growth strategies.
• Innovation & Agility: Strong appetite for testing, optimization, and leveraging AI-driven marketing tools to accelerate performance.
• Education & Certifications: Bachelor’s degree in Marketing, Business, or related field required. Google Ads, Google Analytics, or HubSpot certifications preferred.

• Proven SaaS Experience: 8+ years in B2B SaaS marketing, with a track record of scaling demand generation programs that directly contributed to pipeline and ARR growth.
• Global Campaign Leadership: Demonstrated success running paid media campaigns across multiple international markets (US, EMEA, APAC), including localized targeting and regional budget allocation.
• Paid Media Expertise: Deep, hands-on mastery of Google Ads and other paid channels (LinkedIn, Bing, programmatic, display, retargeting).
• Proven Leadership: Experience setting and executing on strategic marketing goals while collaborating with cross-functional teams to align marketing with sales and revenue targets.
• Demand Generation Mindset: Strong understanding of the full B2B SaaS funnel, from lead gen through MQL/SQL to pipeline contribution.
• Proven Budget Ownership: Managed and optimized multi-million-dollar annual digital ad budgets, with a clear focus on ROI, CAC efficiency, and revenue influence.
• Data-Driven & Results-Oriented: Skilled at diving into analytics, running A/B tests, and making data-backed optimizations to continually improve performance.
• Cross-Functional Influence: Ability to partner with and influence sales, operations, and product marketing stakeholders to drive integrated growth strategies.
• Innovation & Agility: Strong appetite for testing, optimization, and leveraging AI-driven marketing tools to accelerate performance.
• Education & Certifications: Bachelor’s degree in Marketing, Business, or related field required. Google Ads, Google Analytics, or HubSpot certifications preferred.

At HSI, we believe in offering more than just a job – we’re committed to providing a career with purpose and balance. Here’s why you’ll love being part of our team:

• Comprehensive Benefits: We offer all the coverage you’d expect, including health, dental, vision, and more, so you can focus on your work without worrying about your well-being.
• Flexible Work Hours: We know that productivity thrives when you can manage your own schedule. Enjoy the freedom of flexible hours to balance your work and personal life.
• Work-from-Home Options: Where you work from is entirely up to you. We support remote work to give you the flexibility to create an environment that helps you succeed.
• Learning & Development Program: We’re committed to your career growth! Our Learning Management System (LMS) gives you unlimited access to a wide range of career development training, ensuring that you’re always evolving.
• Vacation Time: We understand the importance of downtime. Take the time you need when you need it, to recharge and come back at your best.
• Retirement Benefits: Plan for your future with a generous $1:$1 company match for your retirement contributions – we want to support your long-term goals.
• Competitive Salary: This role comes with a base salary range of $110K-$125K USD, depending on factors such as geographic location and experience.

We care deeply about our people and understand that work is just one part of your life. At HSI, we foster a welcoming, inclusive culture where all employees are encouraged to bring their full selves to work. We support a healthy work-life balance and are committed to making sure you have the resources you need to thrive – both professionally and personally.

Join us at HSI, where we’re not just about getting the job done; we’re about growing together. Apply today!