The Business Development Manager will cultivate client relationships in digital marketing, focusing on new business development and managing the sales cycle from prospecting to close.
About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
ROLE OVERVIEW
We are looking for a proactive Business Development Manager to support our growth by building new client relationships within Digital Marketing and Localization. If you enjoy starting conversations, building relationships, and turning opportunities into wins, then this role is for you.
You will focus on new business development, owning opportunities from first contact through to close, and working closely with our Solutions and Delivery Teams to define the right approach for each prospect. You will be exposed to our broad range of services, including: SEO, ASO, Paid Media, and multilingual digital marketing solutions.
You will be part of a global sales team, working closely with solutions and delivery teams, where you will have ownership of new business opportunities, exposure to international clients, and a direct line between your work and commercial results.
MAIN RESPONSIBILITIES
- Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including:
- Search Engine Optimization (SEO), App Store Optimisation (ASO), and Generative Engine Optimisation (GEO).
- Paid Media (Paid Search & Paid Social).
- Programmatic Advertising.
- Content Marketing.
- Web Analytics & Conversion Optimization.
- Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space.
- Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline.
- Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions.
- Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close.
- Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion.
- Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients.
- Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas.
- Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure.
- Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts.
- Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure.
- Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals.
- Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant.
- Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction.
- Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously.
REQUIREMENTS
- Around 2 or 3 years of experience in Business Development within Digital Marketing services.
- Some exposure to or interest in Localization, international marketing, or multilingual content is highly beneficial.
- Practical exposure to SEO, and ideally ASO; familiarity with Paid Media is a strong plus.
- Experience selling services (rather than purely technology or SaaS products).
- Experience working with a sales quota and managing pipeline performance.
- Hands-on experience using Salesforce or a similar CRM.
- Ability to source leads independently while collaborating within a broader sales team.
- Demonstrated ability to support deal progression, close opportunities, and maintain client relationships.
OTHER RELEVANT SKILLS
- Understanding of challenges related to international digital marketing and localization.
- Strong organisational and time-management skills.
- Excellent written and verbal communication skills.
- Detail-oriented with a proactive, positive attitude.
- Strong problem-solving mindset.
- Ability to work independently and collaboratively in a global, multicultural environment.
EDUCATION
- Bachelor’s degree (BA) or equivalent professional work experience.
Benefits Included in the Offer:
- Friendly Working Environment
- IT Equipment
- Social Activities
- Global Mobility Policy
- Employee Referral Program
- Employee Assistant Program
- Medical, Dental, and Vision Insurance
- HSA & FSA
- 401(k) retirement
- Short & Long Term Disability Insurance
- Accident, Critical Illness, Hospital Indemnity Insurance
- Telemedicine Benefit
- Annual Leave
- Paid Public Holidays
- Maternity/Paternity Leave
SALARY
$75,000 to $90,000 per annum + Commission
Top Skills
Aso
Content Marketing
Paid Media
Programmatic Advertising
Salesforce
Seo
Web Analytics
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