The Digital Marketer & Demand Generation Specialist will lead demand generation strategies, execute campaigns, and create impactful content while collaborating with marketing and sales to enhance pipeline generation.
We’re looking for the optimists, the changemakers, the status quo smashers, and those who reject the very idea of the impossible. At Clarify, we firmly believe that healthcare can (and should) perform better. Our AI-driven healthcare analytics solutions help some of the biggest entities in healthcare pinpoint new ways to do so, starting with their margins and their missions. We’re looking for talented individuals to join us in blueprinting healthcare’s next evolution.
We’re seeking a versatile digital marketer who will be instrumental in driving demand generation and building our market presence. This role combines strategic campaign development with hands-on content creation and execution. You’ll work directly with the Head of Marketing to launch targeted campaigns, generate a qualified pipeline, and establish Clarify as a thought leader in healthcare technology intelligence, optimization, and tech-enabled outcomes.
This is an exceptional opportunity to build marketing programs from the ground up, with significant autonomy and direct impact on company growth.
Does this sound like you?
• You have an enthusiastic, energetic personality; inquiring, investigative mind.
• You enjoy finding data and statistical patterns in large datasets.
• You value working with hardworking, curious, and supportive teammates.
• You embrace change as an opportunity to learn.
• You believe diversity of thought improves our outcomes.
• You have a desire to build technologies that will shape the future.
• You take great care in the details.
The role
- Demand Generation & Campaign Strategy
- Lead, design, and execute a comprehensive demand generation strategy and campaigns
- Work closely with product marketing and commercial leadership to drive demand for our software and tech-enabled services solutions within target accounts
- Design and execute targeted account-based marketing (ABM) campaigns aligned with sales priorities
- Prepare campaign playbooks for BDR/Sales teams with clear multi-channel outreach and nurture/follow-up strategies
- Track campaign performance, analyze metrics, and continuously optimize for pipeline generation
- Content Strategy & Creation
- Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc.) that drives demand and aligns with the stages of the buyer’s journey
- Create compelling customer-facing presentations and slide decks that communicate our value proposition
- Develop case studies and customer success stories that demonstrate real-world impact
- Build content assets for campaigns, including emails, web copy, one-pagers, and blog posts
- Organize and execute customer webinars from concept through post-event follow-up
- Digital Marketing & Conversion Optimization
- Drive inbound traffic and lead generation through SEO, generative engine optimization (GEO), and paid search/social strategies
- Drive creation of compelling ad campaigns and landing pages for each stage of the buyer’s journey
- Build and optimize conversion paths across the customer journey
- Implement modern SEO and GEO strategies optimized for AI-powered search experiences
- Manage paid search and social campaigns with a clear ROI focus
What we are looking for
- 3-5+ years of B2B marketing experience, preferably in SaaS, healthcare technology, or enterprise software
- Proven track record in demand generation with measurable pipeline contribution
- Strong understanding of account-based marketing principles and execution
- Hands-on experience with SEO, paid search, and paid social campaigns
- Proficiency in using AI tools to support a variety of marketing tactics (content creation, research, optimization, etc.)
- Excellent written and visual communication skills — you can create a compelling presentation and write engaging copy
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
- Analytical mindset with comfort using data to drive decisions and demonstrate ROI
- Professional and creative problem-solver and self-starter with strong logistical, organizational, and interpersonal skills who can operate effectively in a startup environment
Bonus Points if you have
- Healthcare industry knowledge or experience in marketing to healthcare providers/payers
- Familiarity with generative engine optimization (GEO) and AI-era marketing strategies
- Experience creating customer case studies and testimonial programs
- Webinar production and management experience
- Graphic design skills or experience with design tools (Canva, Figma, Adobe Creative Suite)
- Understanding of complex B2B sales cycles and enterprise buying committees
What we offer you
- Competitive compensation (base + bonus)
- Quality health insurance
- Traditional 401K plan
- Vision, dental, disability, and life insurance
- Flexible Spending Accounts and Commuter Benefits
- Generous PTO
- Flexibility
- Monthly work-from-home stipend
- Remote friendly
- A collaborative workplace, which will challenge you and celebrate your work
- A chance to learn with and from interesting and enthusiastic colleagues
We believe that a happy, diverse, and impact-driven team is critical to our mission of transforming healthcare. Having a diverse team allows us to bring more ideas to the table when working on lighting the path to higher-value care. We embrace employees and applicants of all backgrounds, including those of traditionally underrepresented groups. With this in mind, we do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, the basis of disability, homelessness, reproductive health decisions or any other federal, state or local protected class.
Top Skills
Adobe Creative Suite
Canva
Figma
Generative Engine Optimization
Hubspot
Marketing Automation Platforms
Marketo
Paid Search
Pardot
Salesforce
Seo
Social Campaigns
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