Digital Experience Manager

Connexus Credit Union - Who We Are:

Serving members across all 50 states, Connexus Credit Union is a member-focused cooperative that is proud to return profits to member-owners through high yields for checking accounts and deposit products, as well as competitive rates on our loans. We are a remote first employer with the majority of our employees residing in the upper Midwest.

As an employer we foster collaboration and high performance to achieve excellence. We holistically care for and develop our employees to thrive personally and professionally. We are proud to share our success with our employees and those we serve.

Connexus offers an Amazing Benefits package:

• 25 days of paid time off and 8 paid holidays

• 16 hours of paid Volunteer Time Off

• 401K Retirement with up to 6% employer match

• Excellent Health, Dental, Vision insurance, including multiple plan options

• Health Savings Account with generous employer contributions

• Employer paid Life insurance, Short-Term and Long-Term Disability

• Tuition Reimbursement from $4,000 - $7,000 per calendar year

• Robust Learning and Development program that includes an annual professional development stipend

Responsibilities:

• Lead the strategic development and ongoing optimization of the organization's websites, lead generation landing pages, and mobile experiences.

• Oversee integration and management of third-party platforms, ensuring seamless connectivity and optimal functionality.

• Drive Search Engine Optimization (SEO) strategy and implementation to increase organic visibility and traffic.

• Manage content management systems (CMS) and digital asset management tools.

• Monitor website performance, user behavior, and digital analytics to inform strategic decisions.

• Supervise User Experience (UX) team.

• Ensure development and maintenance of user journey maps for different audience segments.

• Conduct regular user research and testing to identify pain points and opportunities.

• Create and implement personalization strategies across digital platforms and implement abandoned cart marketing.

• Lead A/B testing initiatives to optimize user experiences and conversion rates.

• Stay current with digital trends and emerging technologies to recommend innovative solutions.

• Manage relationships with technology vendors.

• Oversee website security protocols and compliance requirements.

• Coordinate with Business Technology on system integrations and technical requirements.

• Support usage of Salesforce and marketing automation tools as key stakeholder.

• Ensure mobile responsiveness across all digital properties.

• Develop and implement roadmap to drive engagement and conversion.

• Manage marketing automation workflows and lead scoring systems.

• Create comprehensive analytics dashboards and reporting systems.

• Track and report on key performance indicators (KPIs) and Return on Investment (ROI) metrics..

• Design and implement member-exclusive digital features and content.

• Manage the development of self-service tools and resources.

• Supervise digital onboarding processes for new members.

• Create personalized member communication strategies.

Position Requirements:

• This position is Remote.

• Bachelor’s degree or commensurate experience is Required.

• 8+ years of digital experience is Required.

• 1+ years of people leader experience is Required.

• Experience managing complex digital projects and platforms is Required.

• Strong understanding of UX principles and best practices is Required.

• Experience with analytics tools (ex: Google Analytics, Adobe Analytics) is Required.

• Knowledge of SEO, SEM, and digital marketing principles and tools (ex: SEMrush, Ahrefs) is Required.

• Familiarity with CMS platforms (ex: WordPress, WebFlow), CRM systems, and marketing automation tools (ex: HubSpot) is Required.

Connexus Credit Union's Employer Recognitions:

• 2024 Best in Class Employer, Gallagher

• 2025 Best Place to Work in IT, Computer World

Equal Opportunity Employer/Disabled/Veterans/41 CFR 60–1.4, 41 CFR 60-1.35