Digital Content Specialist - Corporate Communications

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

Scotts Miracle-Gro is seeking a Digital Content Specialist to join our Corporate Communications team in a newly created role. At Scotts Miracle-Gro, no two days are alike. Our dynamic and rapidly growing culture offers exciting opportunities for professional development and innovation. 

As a Digital Content Specialist, you will be instrumental in executing Corporate Communications strategies and managing our various social media channels. In addition to overseeing digital content, you will contribute to other content initiatives within the Corporate Communications department. The ideal candidate will be passionate about creating compelling content with a solid understanding of content creation and audience engagement. You will work to ensure content aligns with our corporate voice, strategies and goals, continuously optimizing and refining it based on performance metrics.

The Digital Content Specialist should be adaptable and able to tailor content style and tone for diverse audiences and platforms. Strong writing, creativity and attention to detail are essential. You must also be comfortable managing multiple projects and deadlines while working independently and collaboratively within a team.

This person will need to work a hybrid model at our Headquarters in Marysville, OH! 

Responsibilities:

• Develop and implement digital content strategies aligned with Corporate Communication goals.

• Create engaging written and visual content for various digital platforms.

• Manage content calendars and coordinate content production schedules.

• Analyze content performance metrics and optimize engagement.

• Conduct content audits to identify gaps and opportunities for improvement.

• Collaborate with other members of the Corporate Communications team to produce high-quality content.

• Ensure content consistency, quality and adherence to corporate brand guidelines.

• Stay updated with digital trends and technologies to enhance content effectiveness.

• Maintain content calendars, coordinate posting schedules and identify gaps and opportunities for improvement.

Qualifications:

• Bachelor's degree in English, marketing, communications, journalism or related field.

• 2 to 3 years of experience in similar roles.

• Portfolio with 3 to 4 examples of past work.

• Agency experience is a plus. 

• Proven experience in digital content creation and management.

• Excellent writing, editing and proofreading skills.

• Understanding of SEO best practices and content optimization.

• Proficiency with digital channels and analytics tools.

• Ability to manage multiple projects and meet tight deadlines.

• Creative mindset with strong attention to detail.

• Excellent communication and interpersonal skills.

Desired experience:

• Experience with social listening tools (e.g., Brandwatch, Sprinklr, Sprout).

• Google Analytics or Adobe Analytics.

• Knowledge of AP Style.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.