At Praetorian, our mission is to prevent breaches before they occur. We envision a world where cybersecurity is proactive, not reactive—where organizations shift from an "assume breach" mindset to a prevention-first strategy that keeps them ahead of evolving threats.
We deliver on that vision by hiring the top 1% of offensive security talent and empowering them to tackle the industry’s most complex security challenges. Our team of elite engineers operates at the forefront of adversary simulation, application security, cloud security, and beyond.
Through red team engagements, sophisticated attack simulations, and Chariot—our fully managed continuous threat exposure management platform—we help organizations stay in control of their dynamic attack surfaces. Our human-led, tech-enabled approach allows clients to uncover and remediate exploitable vulnerabilities before they can be leveraged by real-world threat actors.
If you’re drawn to technical excellence, continuous learning, and work that truly makes an impact, you’ll thrive at Praetorian.
Position Overview:
We are seeking a dynamic and results-driven Demand Generation Expert to join our team. This is a hands-on role: candidates must concurrently develop strategy and independently design, build, execute, measure, and optimize campaigns. The ideal candidate will be responsible for developing and executing marketing campaigns that drive demand and generate leads for our cybersecurity solutions. As a Demand Generation Expert at Praetorian, you will play a crucial role in driving our mission forward. By developing and executing impactful marketing campaigns, you will be directly contributing to our goal of bringing together the world's brightest minds to tackle the cybersecurity challenge.
Career Opportunity:
- Join an industry with massive societal, economic, and political importance in the 21st century
- Work alongside some of the best and the brightest minds in the security industry
- Leave an indelible mark on a company where individual input has a real impact
- Align your career trajectory with a hyper-growth company that is on the move
Core Responsibilities:
- Drive measurable increases in qualified lead generation and pipeline growth of ICP (Ideal Customer Profile) prospects by developing and executing strategic multi-channel marketing campaigns
- Enhance customer acquisition and revenue growth by optimizing campaign performance, actioning buyer intent signals, and tailoring marketing activity based on real-time data and analytics to drive measurable improvements in ROI
- Strengthen brand awareness and market positioning by creating compelling marketing materials that resonate with our target audience and communicate the unique value of our cybersecurity solutions
- Design, execute, and quantify lead generation strategies with a focus on minimization of CAC (Customer Acquisition Cost) while maximizing qualified volume, with accountability for reconciling funnel math across MQL, SQL, pipeline, and revenue
Desired Qualifications:
- 3+ years of experience in demand generation or similar role
- Prior experience in Cybersecurity or Enterprise SaaS industries
- Prior experience in B2B marketing strategy and tactics
- Strong knowledge of popular digital marketing platforms and tools
- Knowledge about both inbound and outbound marketing
- Build and present marketing dashboards and reports that effectively communicate performance and ROI to executives
- Demonstrated ability to leverage AI-driven tools and marketing automation platforms (e.g., n8n, Clay, 6sense) to scale campaign impact
- Familiarity with cybersecurity markets and technical buyer personas (e.g., CISOs, Security Engineers, DevOps leaders), or proven ability to quickly ramp into complex technical domains.
+1 Qualifications:
- Experience with Enterprise Account-Based Marketing (ABM) strategies focused on high-value, complex buying groups.
- Experience with campaign strategies relating to Content Marketing, Paid Advertising, Social Media, and Events.
- Adept with statistical analysis of marketing initiative performance, A/B testing, and making data-driven decisions.
- Preferred Certifications: Google Ads, Google Analytics, HubSpot, Meta Blueprint, Demandbase or ITSMA ABM.
- Familiarity with up and coming platforms and technologies being revolutionized by AI
- Experience using with our existing martech stack including HubSpot, 6sense, Salesforce.com, Apollo, Warmly, SEMrush, Google Analytics, Google Tag Manager
- Experience with advertising channels such as Google Adwords, LinkedIn, Youtube, Reddit, X, etc.
- Bachelor's degree in Marketing, Business Administration, or a related field
Desired Behaviors:
- Thinks creatively and innovatively, always exploring new ways to drive demand
- Takes initiative and is self-motivated with a strong desire to succeed
- Maintains high levels of output and work ethic in fast-paced environments
- Insistent upon using data to drive decisions, demonstrating strong analytical skills
- Executes with precision, showing exceptional attention to detail and ability to manage multiple projects simultaneously
- Builds strong relationships across all levels of the organization through superb interpersonal skills
- Acts as a doer with a bias to action, hands-on execution, and delivering measurable outcomes — not just strategy and conjecture
- Embodies Praetorian’s mission and values, confidently evangelizing our product in competitive markets
Compensation & Benefits:
- Competitive salary
- Equity Incentive Plan, offering ownership stakes in the company
- Continuous learning opportunities through our internal Learning & Development (L&D) program
- Comprehensive health and dental insurance coverage
- Immediate 401(k) matching
- Paid maternity and paternity leave
At Praetorian, we don’t just hire for open roles—we seek out mission-driven security professionals who are passionate about outsmarting adversaries and preventing breaches before they happen. If you're drawn to uncovering the unknown, pushing technical boundaries, and making a real impact, you’ll be right at home here.
You’ll work alongside some of the best minds in the industry to help the world’s leading companies take control of their evolving attack surfaces. We thrive on bold thinking, technical excellence, and a shared commitment to building a more secure future.
Ready to do your best work—with the best in the field? Apply today.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
We are committed to an inclusive and diverse Praetorian. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
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