Demand Generation Manager

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoWe are building a Performance Marketing Center of Excellence (CoE) to transform marketing into a measurable growth engine. As Demand Generation Manager, you will be the driver of integrated campaigns that generate measurable demand across our divisions.
You will own the campaign lifecycle—from intake and prioritization through launch and optimization—ensuring every program is strategically designed, aligned with divisional priorities, and tied to performance benchmarks. This role requires a results-driven marketer who can turn divisional needs into high-performing campaigns, orchestrating across teams to deliver measurable business impact.

HOW YOU'LL CONTRIBUTE

Campaign Strategy & Execution

• Translate divisional marketing priorities into scalable demand generation programs.
• Build campaign briefs with clear objectives, target audiences, offers, budgets, and KPIs.
• Lead integrated campaigns across channels including email, paid media, events, website, and webinars.

Cross-Functional Orchestration

• Partner with divisional marketing leads to prioritize campaign requests against growth opportunities.
• Collaborate with Brand & Creative, Paid Media, SEO/SEM, Ops, and Analytics teams to ensure campaigns are launch-ready.
• Serve as the campaign quarterback, driving alignment and execution across multiple stakeholders.

Optimization & Test-and-Learn

• Maintain the testing roadmap, ensuring every campaign has a defined learning agenda.
• Leverage insights to refine targeting, messaging, and channel mix.
• Report on campaign impact against pipeline contribution, CAC, and ROI benchmarks.

Tools & Technology

• Fluency with core performance marketing platforms and tools, including:
  • Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
  • Analytics: Google Analytics (GA4), attribution and reporting platforms.
  • Marketing Automation & CRM: Salesforce Marketing Cloud, HubSpot (or equivalent).
  • Collaboration & Workflow: Project management and campaign orchestration tools.

WHAT YOU'LL BRING

Required Education, Experience, Certification/Licensure

• 5–7 years in demand generation, campaign management, or performance marketing in enterprise or multi-division organizations.
• Proven ability to design and execute integrated, multi-channel campaigns.
• Strong analytical skills, with experience tracking and reporting on campaign KPIs.
• Highly organized and proactive—able to manage multiple stakeholders and competing priorities.
• A growth-oriented marketer who thrives in a culture of testing, learning, and optimization.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.

Why Join Us

• Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy. Play a pivotal role in standing up a new Performance Marketing CoE designed to bring rigor, accountability, and scale to marketing.
• Build programs that directly fuel pipeline and revenue impact.
• Join a team that values data discipline, continuous optimization, and measurable results.

Salary Range: $95,400,00 - 127,100.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.