Demand Generation Manager

About Prelude
Prelude Security is pioneering a new standard in security validation. Our platform helps organizations confidently answer the question, “Are we protected?” by continuously evaluating the effectiveness of security controls. We integrate seamlessly with existing tools to uncover control gaps, control health and policy misconfigurations, empowering security teams to optimize defenses and proactively address risk.

Founded in 2021, Prelude is backed by top-tier investors and used by forward-thinking organizations to gain visibility into the state of their security posture in real time.

Role
Prelude is seeking a Demand Generation Manager to design and execute campaigns that drive pipeline growth, improve acquisition efficiency, and strengthen brand awareness. As Prelude’s Demand Generation Manager, you will balance creative ideation with operational and technical implementation, launching experiments, optimizing performance, and reporting on outcomes with clarity.

This role requires someone comfortable managing campaigns end-to-end, collaborating with Sales and Product, and delivering measurable impact against growth targets. The right candidate brings adaptability, a strong grasp of customer acquisition, and a mindset for process improvement and reporting.

Beyond campaign execution, you will help establish Prelude as a recognized leader in modern endpoint protection and assurance, showcasing our approach through high-performing demand programs, proof points from our own research, and thought leadership that builds trust with prospects and customers.

Responsibilities

• Campaign Strategy & Execution: Develop and launch multi-channel demand generation campaigns, with an emphasis on paid acquisition (Google Ads, LinkedIn, etc.), ensuring alignment with growth objectives

• Optimization & Testing: Refine campaigns through A/B tests, targeting, creative, and bidding strategies to maximize ROI and pipeline contribution

• Performance Reporting: Measure and analyze campaign impact on conversion, pipeline, and revenue; build dashboards and deliver actionable insights to stakeholders

• Cross-Functional Alignment: Partner with sales and product to align campaigns with ICP, messaging, and go-to-market priorities

• Creative Development: Collaborate with content and design resources to produce compelling ad copy, landing pages, and supporting collateral

• Growth Experimentation: Explore new tactics, tools, and channels to uncover scalable growth opportunities

Skills and experience

• 2–4 years of experience in demand generation, performance marketing, or growth marketing, ideally in a high-growth or startup environment

• Hands-on expertise with paid acquisition channels (Google Ads, LinkedIn Ads, etc.) and proven success optimizing campaigns for CPA, CAC, and ROI

• Strong reporting and operations mindset; comfortable with data analysis, attribution modeling, and marketing automation platforms

• Experience creating and interpreting dashboards in Google Analytics, Looker Studio, or similar tools

• Ability to work independently, manage multiple projects, and thrive in a fast-paced startup environment

• Experience with marketing automation and enablement platforms, namely HubSpot and Clay

Nice to Haves

• Experience with Clay for prospecting, enrichment, or workflow automation

• Familiarity with Webflow and building landing pages and managing conversion rate optimization (CRO) projects

• Exposure to SEO, GEO, and content marketing strategies to support broader demand generation

• Prior experience supporting sales development or revenue operations teams