Demand Generation Manager

Welcome!

Are you a data-driven, B2B marketing pro ready to revolutionize the digital landscape? Join Tier 11 as our Demand Generation Manager and lead the charge in crafting innovative, multi-channel campaigns that drive real results. Showcase our expertise, expand our reach, and attract purpose-driven businesses seeking transformative solutions. If you're a master of marketing automation and analytics and have a proven track record of delivering breakthrough results, this is your opportunity to shine. With years of B2B demand generation experience and a passion for pushing boundaries, you'll be at the forefront of redefining the industry. Join our team of innovators, and let's create some magic.

Things to know upfront

• This a fully remote position
• Location: Flexible (be US timezone friendly)
• Employment Type: Full-time employee
• You will be in the Marketing Department reporting to the VP of Sales & Marketing.

Benefits at Tier 11

• Opportunities for significant professional growth within a rapidly scaling global agency
• Influence strategic direction and own critical aspects of our marketing engine
• Remote-first, collaborative culture driven by autonomy and accountability
• Learn more about us:
  • Glassdoor Reviews
  • Tier 11 Website

Why Work for Tier 11

Joining Tier 11 as a Demand Generation Manager is a career-defining opportunity. You'll market groundbreaking products like our proprietary Conversion Engine and Tier 11 Data Suite™, positioning you at the cutting edge of digital marketing innovation. This role empowers you to shape the future of lead generation, engaging with forward-thinking businesses through a unique, results-driven value proposition. You'll not only influence our strategic direction but also have the opportunity to leave your mark by redefining industry standards alongside an elite, collaborative, and client-focused team.
 

Why This Role Exists at Tier 11
As Demand Generation Manager, you'll directly impact our mission by generating qualified leads and building robust sales pipelines. Your role is central to our growth strategy, ensuring Tier 11 consistently attracts businesses that benefit most from our data-driven approach and unique methodology.

What You'll Do

• Design, execute, and manage comprehensive demand generation strategies aligned with business goals.
• Develop targeted, multi-channel campaigns using precision targeting to attract qualified prospects.
• Continuously optimize campaigns based on data-driven insights, driving pipeline growth and efficiency.
• Collaborate cross-functionally to align messaging, content, and execution strategies.
• Own performance analytics and reporting, clearly communicating outcomes and strategic adjustments.
   

Who You Are

• Strategic, consistently aligning tactical activities to broader business objectives.
• Data-driven, leveraging metrics to guide decisions and optimizations
• Process-oriented, excelling in systematic execution and continuous improvement
• Collaborative, proactively engaging teams to ensure alignment and effectiveness
   

Required Behaviors to Excel

• Create detailed, data-backed campaign strategies
• Identify, track, and optimize critical conversion points
• Demonstrate ownership of results, proactively addressing challenges.s
   

Required Skills

• Proven expertise in B2B campaign strategy, targeting, and segmentation
• Advanced skills in data analysis, reporting, and attribution modeling
• Proficiency in marketing automation, CRM, and analytics tools
• Ability to define and continually refine Ideal Customer Profiles (ICP)
• Exceptional organizational and cross-functional communication skills
   

Required Experience

• Minimum of 4 years of demand generation or related marketing experience
• Demonstrated success in building and managing complex marketing funnels
• Experience managing budgets, campaign optimization, and ROI accountability
• Proven history of scaling lead generation activities to meet ambitious business goals

Are you ready to make a real impact in digital marketing? Please apply now to join Tier 11 as we redefine the industry together.