The Demand Generation Lead will design and execute integrated multi-channel campaigns to generate qualified opportunities, focusing on analytics and creative strategies.
About Us
We’re building the demand generation firm we always wanted to work with when we were in house. Traditional agencies are too slow, too siloed, and too disconnected from revenue. They're caught in outdated models—prioritizing billable hours over results, creative over conversion, and activity over impact. We’re taking a radically different approach—blending deep marketing expertise with technical execution to build scalable, automated, and high-performing GTM systems.
The Role
We're seeking a Demand Generation Lead who can orchestrate multi-channel campaigns that drive measurable pipeline growth. This role combines creative campaign strategy with analytical rigor to create predictable demand engines. You'll design and execute integrated programs that leverage content, paid media, and marketing automation to generate qualified opportunities for our clients.
What You’ll Do
- Design & Execute integrated demand generation programs across multiple channels
- Develop & Manage content strategies that align with buyer journey stages
- Create & Optimize paid media campaigns across search, social, and programmatic platforms
- Build & Scale email marketing programs that nurture leads through the funnel
- Implement ABM strategies for target account engagement
Measure & Report on campaign performance and pipeline impact
What You Bring
- 7+ years experience in B2B demand generation, preferably in SaaS or technology
- Proven track record of building and scaling demand programs that deliver pipeline
- Strong understanding of digital marketing channels and best practices
- Experience with marketing automation platforms and campaign management
- Data-driven approach to campaign optimization and performance measurement
- Ability to balance creative thinking with analytical execution
- Excellence in project management and cross-functional collaboration
Tools & Technologies You'll Use
- Marketing Automation: HubSpot, Marketo, Pardot
- Paid Media: Google Ads, LinkedIn Ads, Meta Ads
- ABM Platforms: 6sense, Demandbase, RollWorks
- SEO/Content: Ahrefs, SEMrush, Clearscope
- Analytics: Google Analytics, Branch, Attribution
- Email Marketing: Customer.io, Klaviyo
- Social Media: Sprout Social, Hootsuite
- Landing Pages: Unbounce, Instapage
- CMS: WordPress, Webflow, HubSpot CMS
- Project Management: Asana, Monday, ClickUp
Experience with these specific tools is not required, but familiarity with similar technologies in each category is important. We value quick learners who can adapt to new tools and technologies.
Why Join Us?
- Be part of a high-growth agency redefining how B2B companies go to market.
- Work with cutting-edge tools and shape the future of GTM engineering.
- Collaborate with fast-moving, ambitious clients in SaaS and B2B tech.
- Opportunity to own and drive high-impact automation initiatives.
- Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy.
- Comprehensive health benefits including health, dental, vision, and more.
- Fully remote culture
- Flexible work schedules
- Unlimited PTO and sick leave policies
- 401k company match
- Parental leave
- Work from home stipend
Top Skills
6Sense
Ahrefs
Asana
Attribution
Branch
Clearscope
Clickup
Customer.Io
Demandbase
Google Ads
Google Analytics
Hootsuite
Hubspot
Instapage
Klaviyo
Linkedin Ads
Marketo
Meta Ads
Monday
Pardot
Rollworks
Semrush
Sprout Social
Unbounce
Webflow
Wordpress
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