About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role:
We're seeking a seasoned Data Strategist with 5+ years of experience—ideally in CPG, DTC, or eCommerce—to transform complex data into actionable insights. In this role, you'll clean, model, and visualize large datasets from platforms like Shopify, Amazon, and Google Analytics to support sales, marketing, and inventory decisions. You'll build dynamic dashboards, forecast demand, and collaborate cross-functionally to drive strategic growth. Strong SQL, Python, and data storytelling skills are essential, along with the ability to thrive in a fast-moving environment.
What you will accomplish:
- Clean, model, and visualize large data sets from sources like Shopify, Amazon, Klaviyo, Google Analytics, and others
- Analyze sales, marketing, customer, and inventory data to identify opportunities, trends and insights
- Build and maintain dashboards and reports (e.g., sales performance, customer cohorts, ad ROI, retail sell-through)
- Collaborate with operations and supply chain to forecast demand and inventory planning
- Present findings to stakeholders clearly and concisely, with an emphasis on business impact
What we would like you to have:
- 5+ years of experience as a data analyst, ideally in CPG, DTC, or eCommerce
- Strong proficiency in SQL, DBT, Excel/Google Sheets, and data visualization tools (e.g., Looker, Tableau, Power BI, ThoughtSpot)
- Proficiency in Python and dbt for data modeling
- Experience working with tools like Shopify, Recharge, Amazon Seller Central, Google Analytics, Klaviyo, and Fivetran
- Comfortable working in a fast-paced, ambiguous environment with changing priorities
- Excellent communication and storytelling skills—able to explain complex ideas to non-technical stakeholder
You’re inspired by our core values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF/Bay Area, Seattle, NYC): $142,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $127,000
Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $120,000
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
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