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The DACH Sales Senior Manager will lead wholesale expansion in the DACH region, managing retailer onboarding, market analysis, negotiations, and collaboration with internal stakeholders.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
Reporting to the AVP, Global Sales, the DACH Sales Senior Manager will lead wholesale expansion for the DACH region, and will be responsible for all processes related to successfully onboarding brick & mortar retailers, marketplaces, and distributors.
This role is based in Germany. We will only consider candidates who currently live in Germany.
Responsibilities:
- Define and execute a multi-year global retailer pipeline for the DACH Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence.
- Proactively conduct retailer outreach, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders.
- Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies.
- Partner with Legal, Accounting, Hardware & SaMD on country level tax certifications, registrations, and packaging requirements by country.
- Owns retailer level assortment, forecasts, sales reporting, inventory, and POs in collaboration with Marketing, Apparel & Accessories, Finance, and Operations.
- Host quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers.
- Collaborate with Strategic Finance on LTV/CAC modeling for the geography.
- Coordinate strategy with DTC country managers to collectively grow the WHOOP membership base.
- Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress.
Qualifications:
- 8+ years in international market expansion, ideally in a dynamic start-up environment.
- Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application.
- Experience spans sales, operations, trade compliance, and marketing.
- Brings a mix of a data driven and operational mindset to the table.
- Excellent business acumen, negotiation and communication skills.
- Curious, collaborative, and adaptable in an ever-changing field.
- Self-starter; not afraid to roll up their sleeves and be an individual contributor Day 1.
- Ability to multitask and prioritize in a fast-paced environment.
- Passion for fitness, health & technology.
- Willingness to travel to retailers, trade shows, and WHOOP HQ in Boston, MA (up to 25%).
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This role is based in Germany. We will only consider candidates who currently live in Germany.
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