The Customer Marketing Manager will enhance customer engagement, drive retention and upsell initiatives, manage lifecycle campaigns, and develop customer stories and feedback programs.
About Morning Consult:
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Our award-winning and modern, open concept offices are located in Washington, DC, Chicago, IL and New York, NY. All three offices are accessible by public transportation and in close proximity to great restaurants and shopping.
Join us in the office for catered lunch on Tuesdays and Wednesdays or grab a beverage from the fridge for an impromptu after-work happy hour!
The Role:
Morning Consult is seeking a driven and collaborative Customer Marketing Manager, Intelligence to join our growing team. In this key role, you will be responsible for deepening customer engagement and driving retention and expansion across our SaaS client base. You will work closely with our Demand Generation, Client Success, and Product Marketing teams to execute impactful lifecycle and expansion campaigns, amplify customer stories, and deliver engaging programs such as webinars, events, and ambassador initiatives. Your work will also include supporting product rollouts, managing customer communications, and launching feedback programs like NPS surveys to surface actionable insights.
You will play a pivotal part in shaping how we connect with and celebrate our customers, helping to develop scalable case studies and use-case content that highlight the value of our solutions. This is an exciting opportunity to collaborate cross-functionally, manage multiple projects in a fast-paced environment, and directly influence customer satisfaction and growth.
At Morning Consult, you’ll benefit from a supportive, team-oriented culture and a comprehensive onboarding program designed to immerse you in our product suite, customer journey, and marketing best practices. Join us to advance your career in customer marketing, build meaningful relationships, and make a measurable impact on our clients’ success.
What You'll Be Working On:
- Drive retention & upsell: Partner with demand gen and Client Success/Account Management teams on lifecycle and expansion campaigns
- Amplify customer stories: Collaborate with Client Success and product marketing to develop scalable case studies and use-case content
- Run scaled engagement programs: Execute customer webinars, events, and ambassador programs
- Support product rollouts: Manage comms and education around new features to customers
- Own customer surveys: Launch NPS surveys and share insights across team
About You and What You've Done:
- 3-5 years of experience in B2B SaaS marketing, customer marketing, or a related field.
- Experience supporting or executing customer engagement programs, such as webinars, events, or ambassador initiatives.
- Strong written and verbal communication skills, with the ability to help develop customer stories, case studies, and use-case content.
- Familiarity with lifecycle marketing, retention, or expansion campaigns in partnership with Customer Success or Account Management teams.
- Ability to manage or support customer feedback programs (e.g., NPS surveys) and share actionable insights with internal teams.
- Collaborative mindset, with experience working cross-functionally with marketing, product, sales, and customer success teams.
- Organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced environment.
- Exposure to SaaS product rollouts, customer communications, or product education is a plus.
- It is not required that you meet every qualification listed. A combination of education, training, and relevant experience providing the required knowledge and skills may qualify you for consideration.
Note: We view the above section as a guide, not a checklist. Research shows that underrepresented/marginalized groups are less likely to apply for a job if they feel that they don’t meet 100% of the qualifications. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you don’t satisfy every single bullet on this list! It’s expected that you’ll learn and grow throughout your time at Morning Consult, so if you’re open to building new skills, we’d love to hear from you.
The expected salary range for this position is $81,700- $130,000, with a midpoint of $105,000.
In most cases, we target the midpoint of our salary ranges for new hire compensation. This placement is reflective of full proficiency in a role. This role is eligible for additional variable compensation and an equity grant, which will be discussed in your initial recruiter conversation. Please see an overview of Morning Consult’s benefits on our Career Page.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.
MORNING CONSULT PRIVACY POLICY
Top Skills
B2B Saas
Customer Engagement Programs
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