The Customer Loyalty Marketing Manager will develop and execute customer advocacy programs, enhance brand affinity, and drive engagement through data-driven strategies and cross-functional collaboration.
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
SUMMARY
As SQUIRE’s Customer Loyalty Marketing Manager, this role will own the strategy and execution of programs designed to foster long-term customer love—through Ambassador, Referral, and Gifting initiatives.
As part of the Lifecycle Marketing team, this position plays a critical role in deepening brand affinity, increasing customer engagement, and driving retention. This role will collaborate closely with Marketing, Customer Success, Product, CX, and Data teams to create memorable and measurable experiences that turn loyal customers into vocal advocates.
REPORTS TO
Director of Lifecycle Marketing
JOB DUTIES AND RESPONSIBILITIES
- Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives
- Develop campaign strategies that surprise and delight our customers to keep them engaged over time
- Use data and behavioral insights to segment audiences and personalize loyalty touch points across various channels
- Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to ensure initiatives align with broader customer and business goals
- Own program dashboards, tracking loyalty KPIs (referrals, engagement, LTV, etc.) and reporting on success to leadership
- Identify and manage vendors or platforms that power loyalty efforts, such as referral software (Ambassador) and gifting platforms (Goody or Reachdesk, for example)
- Test, iterate, and scale programs with a growth mindset—always looking for ways to improve program performance and deepen loyalty.
REQUIREMENTS AND QUALIFICATIONS
- 4–6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention-focused roles
- Proven experience developing and managing referral or ambassador programs at scale
- Data-driven approach with hands-on experience using marketing platforms, CRM systems (Customer.io, Salesforce, etc.), and reporting tools
- Experience with gifting, rewards, or loyalty tools (e.g. Ambassador)
- Strong collaboration skills—you’ve worked cross-functionally with Product, CX, and Marketing teams
- Passion for building community and driving advocacy through meaningful customer experiences
- Excellent written and verbal communication skills
- Ability to occasionally travel to customer, team, and/or company related events (X < 10%)
WHAT WE OFFER
- Base Salary between $115,000 - $150,000
- New hire stock grant
- 100% employer paid medical, dental, and vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
SQUIRE takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
E-Verify Participation
SQUIRE participates in E-Verify. Learn more about E-verify here.
Top Skills
Customer.Io
Salesforce
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