Responsible for optimizing landing pages for paid social campaigns, leading design efforts, analyzing performance, and improving conversion rates across ecommerce funnels.
LUCYD is at the forefront of revolutionizing the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious Compounds™. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it's about making a real difference.
We are on the lookout for a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.
Why Join LUCYD?
- Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
- Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
- Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.
Your Role and Impact
- Landing Page Leadership: Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction.
- Funnel Optimization: Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion.
- Performance Analysis: Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams.
- Cross-Functional Collaboration: Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity.
What You Bring
- Experience: 3+ years in CRO or growth-focused web optimization, ideally within DTC consumable or wellness eCommerce brands.
- Technical Skills: Proficiency in wireframing tools and Shopify; experience with Unbounce, Leadpages, or similar page builders.
- Analytical Mindset: Comfortable with Google Analytics, Hotjar, or similar tools to uncover insights and guide testing priorities.
- Strategic Thinking: Ability to connect ad creative, messaging, and landing page experience into one cohesive funnel.
- Collaboration: Strong communicator who thrives in a fast-moving, cross-functional environment.
Role Type & Requirements
- This is a full-time role (approximately 40 hours / week).
- Must work on Eastern Time (EST / EDT)
- Native English speaking or English proficiency level of C1 (Advanced)
Ready to Drive Impactful Growth?
If you're passionate about using your skills to contribute to a meaningful mission, we'd love to hear from you. Apply now to become an integral part of our journey at LUCYD.
Top Skills
Analytics Tools
Leadpages
Shopify
Unbounce
Wireframing Tools
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