CRM Marketing Coordinator

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 750+ team members (“Inkers”), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in.

Overview:

• Workstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:

  • AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.

• Reports to: CRM Marketing Manager

• Travel Expectations:  Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events.

• Physical Requirements/Demands: This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Application Period Disclosure: We are accepting applications for this role for the next 48 hours. We encourage interested candidates to apply as soon as possible for full consideration.

What we’re looking for: 

Are you a detail-oriented, data-curious marketer who believes in the power of custom swag? Join Custom Ink as a CRM Marketing Coordinator and help us build a more connected world. In this role, you’ll be part of our CRM Marketing team to help us deliver engaging, personalized experiences that ignite a sense of belonging and connection for our customers. You'll be a key player in our mission to help people express what brings them together, one custom product at a time.

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.

• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce

• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.

• A basic understanding of customer segmentation, personalization, and testing methodologies.

• Demonstrated ability to pull reports and analyze data to surface key insights.

• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.

• A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred. 

What you’ll do:

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.

• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.

• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey.

• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.

• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

How you’ll be measured:

• Increased efficiency, accuracy, and quality of campaign execution.

• Timely delivery of campaign performance components and reporting.

• Contributions to improved CRM targeting and segmentation strategies.

• Cross-functional collaboration that ensures customer-centric thinking is embedded across all marketing initiatives.

How you’ll make a difference: 

As a CRM Marketing Coordinator, your meticulous attention to detail and dedication to the customer experience will be at the heart of our marketing efforts. You’ll directly support the execution of campaigns that help customers celebrate milestones, unite teams, and build communities. Your work will ensure that every message we send is timely, relevant, and helps strengthen the connection our customers feel to the Custom Ink brand.

Compensation: 

We are committed to providing pay transparency and equitable compensation.

• For this salaried exempt position is $57,000-$65,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.