Marketing Manager, CRM

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Marketing Manager focused on CRM, you will play a key role in developing and implementing strategies to maximize customer engagement, retention, and loyalty for a new and transformative DraftKings initiative. In this collaborative role, you will be responsible for developing and managing lifecycle communications, recommending segmentation and targeting strategies, and building a content-forward program that drives ongoing engagement. Your strong CRM foundation, analytical mindset, and self-starter mentality will support our launch of a new endeavor that represents the next evolution of our customer experience and market growth strategy.
What you'll do as a Marketing Manager, CRM

• Lead lifecycle marketing strategy and execution, and support go-to-market strategy.
• Own the end-to-end setup of cross-channel campaigns (email, push, in-app), with a focus on content-rich engagement vs. traditional promotion-heavy tactics.
• Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into CRM outcomes and opportunities.
• Partner with Product, Analytics, Ops, and Engineering to launch new campaigns and automate core journeys across customer segments.
• Establish and maintain a testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies.
• Set and continuously elevate the standard for excellence in message relevance, format optimization, and customer-centric communication.
• Provide day-to-day leadership, coaching, and direction to direct report(s), ensuring high-quality execution, strategic alignment, and continuous development in a fast-paced, evolving environment.

What you'll bring

• At least 5 years of relevant CRM or lifecycle marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
• At least 1 year of people management experience, with proven ability to lead a team and align them to measurable business goals.
• Strong analytical skills, with comfort designing A/B tests, interpreting results, and adjusting strategy accordingly.
• Highly organized with strong attention to detail; capable of managing multiple projects simultaneously in a fast-paced environment.
• Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new.
• Experience with Braze, or a similar CRM system is required. Familiarity with HTML, SQL, and/or Tableau is a plus.

#LI-SW1 #AC2025
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 111,000.00 USD - 138,700.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.