CRM & Community Lifecycle Lead

The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance.

The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.

Mission:

Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain.
Vision:
To create a better world that unlocks opportunities through universal access and individual ownership.

Sui is looking for a CRM & Community Lifecycle Lead to own the systems, strategy, and execution that shape how we connect with our global community — from developers to contributors to early adopters.

This role is 70% CRM + lifecycle ownership, and 30% strategic community engagement and event planning. You’ll be responsible for designing a scalable, data-informed CRM infrastructure that allows us to build real relationships at scale — through personalized updates, contributor journeys, and lifecycle communications.

You’ll also help guide how we engage community members in North America — a key geographic anchor for our global strategy — and partner with local teams to support event activations and in-person community moments.

• Own and manage CRM systems and workflows to support 500K+ community members worldwide

• Select, implement, and manage tools (e.g., HubSpot, Segment, Braze, etc.) to build segmented, high-impact communications

• Design and execute lifecycle email programs and newsletters — track open/click rates, engagement timing, spam risk, and more

• Strategically shape audience segmentation, contributor funnels, and lifecycle stages (CLM) to deepen engagement

• Partner with local community leads to ensure regional initiatives (e.g., university programs, meetups) connect to a unified global narrative

• Represent Sui at select events in North America and help guide our strategy in the region

• Collaborate across Community, Ecosystem, Events, and DevRel to keep messaging aligned and impactful

• Analyze performance of CRM efforts and evolve based on data, experimentation, and user feedback

• 5 - 7+ years experience in CRM, lifecycle, or community operations roles — ideally in tech, developer ecosystems, or Web3

• Strong hands-on experience with CRM platforms and tools like Segment, HubSpot, Salesforce Marketing Cloud, or similar

• Deep understanding of lifecycle communication — from audience building to execution to performance analysis

• Strategic thinker who can operate at both 10,000 ft and in the tools

• Passionate about building relationships through systems, not just scale

• Comfortable speaking at or supporting IRL events, especially across North America

• Experienced in managing global communications and contributing to international strategy

• Fluency in managing and interpreting CLM and retention KPIs

• Experience building or supporting community programs (ambassadors, contributors, educators)

• Web3 ecosystem experience or high curiosity about decentralized communities

• Familiarity with tools like Airtable, Notion, and Discord for community and contributor tracking

Community is at the core of Sui’s growth — and this role sits at the intersection of people, systems, and storytelling. As CRM & Community Lifecycle Lead, you’ll help us build a stronger, more connected global community, starting with the right infrastructure and anchored in strategic engagement across North America and beyond.

Our team is 100% remote and we are hiring across the world. Here at the Sui Foundation, you’ll be joining a world-class team with tremendous growth potential as we bring the next billion users to web3.