Creative Marketing Specialist

Location: Remote

Type: Full-Time/Part-Time/Freelance

About Vana:

At Vana, we’re on a mission to build the foundation for a decentralized and sovereign data economy, empowering individuals and AI agents with ownership and control of their data. We’re looking for a creative and driven Creative Marketing Specialist to help design and execute bold, engaging campaigns that grow Vana’s reputation and mindshare among mass market and crypto-native audiences.

If you’re passionate about storytelling, social media, and crafting compelling content, this is your chance to contribute to a movement shaping the future of data sovereignty and decentralized AI.

What You’ll Do

As the Creative Marketing Specialist, you’ll be responsible for bringing Vana’s vision to life through creative content and campaign execution, with a focus on social channels.

Creative Campaign Development

• Collaborate with the leadership team to define and implement campaigns that elevate Vana’s brand, highlight its innovative technology, and inspire adoption across key communities.

• Support the planning and execution of marketing campaigns that grow awareness and drive engagement.

• Craft compelling narratives that resonate with diverse audiences, from crypto enthusiasts to mainstream users.

Content Creation

• Identify emerging trends in Web3, AI, and technology to keep Vana ahead of the curve.

• Develop and produce engaging, high-quality content for social media, blogs, newsletters, and other platforms.

• Create content that highlights Vana’s mission, technology, and role in the decentralized data and AI ecosystem.

• Write captivating copy, design visuals (or work with design resources), and ensure all content aligns with Vana’s brand voice and guidelines.

Campaign Execution

• Leverage current trends in crypto, AI, and Web3 to create timely and shareable content.

• Collaborate with the team to manage Vana’s social media accounts and schedule posts to ensure consistent, active engagement.

• Monitor and engage with Vana’s community across channels, responding to comments, questions, and conversations.

• Partner with influencers and ambassadors to amplify Vana’s reach and build a network of advocates.

Analytics & Optimization

• Set clear KPIs and regularly analyze performance data to assess the impact of marketing campaigns.

• Track and report on content performance and campaign metrics.

• Continuously optimize strategies and content to improve engagement, conversions, and brand visibility.

• Use insights to optimize future content and campaigns for maximum impact.

What We’re Looking For

• Experience: 2+ years in content creation, social media management, or digital marketing (crypto, Web3, or tech experience is a bonus).

• Creative Skills: Strong copy writing, editing, and visual content creation skills (basic design skills in Canva, Figma, or similar tools are a plus).

• Social Media Savvy: Proven ability to grow and engage audiences across platforms like X (Twitter), LinkedIn, Instagram, and Telegram.

• Trend Awareness: A keen eye for spotting trends and crafting content that resonates with diverse audiences.

• Detail-Oriented: Ability to manage multiple projects, stay organized, and deliver high-quality content on time.

• Passion: Interest in Web3, crypto, or AI, with a desire to learn and grow in the space.

Why Join Vana?

• Collaborate with a forward-thinking team at the forefront of Web3 and AI innovation.

• Gain hands-on experience shaping the narrative for a visionary project.

• Flexible, remote work environment with opportunities for growth.

Please indicate whether you are open to full-time, part-time or freelance engagement for this role.