Creative Marketing Operations Program Manager

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
We are seeking a Creative Marketing Operations Program Manager to join the Video Services Acquisition Media team in Denver, Colorado. This role is central to managing creative strategy, execution, and operational excellence for paid media campaigns across Sling TV and DISH TV.
The Acquisition Media team manages paid media and relationships across diverse channels, including TV, OTT, social media, programmatic display, audio, OOH, and affiliate platforms. You will work cross-functionally with internal groups (Brand, GTM, Strategy, Marketing Analytics, MarTech) and external agencies to ensure seamless creative production, ad trafficking, and campaign reporting.
Key Responsibilities:

• Own the end-to-end paid media creative ecosystem, establishing and managing the overarching creative operations strategy for all paid media and partner placements-from creative direction, capabilities, tagging, and ad serving, through to performance measurement and optimization, ensuring creative is best-in-class
• Act as the central liaison, collaborating with Brand, GTM, Strategy, Analytics teams, and external agencies, among others, to communicate creative performance, maximize campaign efficiency, and provide strategic direction for future initiatives
• Identify, onboard, and manage all external creative partners, technology platforms, and agencies (including creative agencies, ad serving platforms, and DCO/interactive ad partners) to ensure best-in-class creative execution, robust measurement capabilities, and operational efficiency
• Oversee all creative ad trafficking, ensuring timely delivery, adherence to partner specifications, quality control, and alignment with key messaging and organizational KPIs
• Ensure creative assets and corresponding calls-to-action accurately drive users to the appropriate landing page or app store location, guaranteeing an optimal customer journey and maximizing conversion
• Manage and ensure accurate creative measurement with external partners, including proper ad tag implementation, pixel creation and placement on landing pages, and attribution window setup
• Develop and manage the A/B testing schedule and reporting cadence, analyzing campaign performance data to drive continuous creative optimization and target audience refinement
• Implement and oversee advanced dynamic creative optimization (DCO) capabilities, leveraging AI and data-driven personalization to ensure the most relevant ad content is delivered on every impression for maximum efficiency and ROMI
• Create data-informed content briefs based on stakeholder input and performance metrics to ensure creative delivery achieves the highest Return on Marketing Investment (ROMI) per channel
• Consolidate and present campaign results and ROIs to key internal and external stakeholders
• Maintain deep expertise in Sling TV and DISH TV programming to advise the team on high-impact content promotion within creative assets

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in Marketing, Business, Design, or a related field
• 6-8 years of experience in a Creative Operations or Creative Marketing Operations role
• Experience with ad serving platforms, Dynamic Creative Optimization (DCO) platforms, media platforms, and key marketing analytics tools (e.g., Adobe Analytics, Flashtalking/Innovid, Kochava)

Skills and Qualifications:

• Exceptional organizational and project management skills, with a proven ability to manage multiple complex projects simultaneously under strict deadlines
• A data-driven creative thinker capable of analyzing performance metrics to generate actionable ideas for asset and messaging improvements
• Entrepreneurial mindset and self-starter mentality, comfortable thriving in a dynamic, fast-paced environment
• Strong interpersonal and communication skills for effective cross-functional and external partner management
• Demonstrated ability to leverage market and competitive research to inform compelling campaign and creative strategies
• Strong qualitative and quantitative analytical skills, with the ability to synthesize data, prioritize actions, and drive measurable results with urgency

Visa sponsorship not available for this role
Salary Ranges
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )