The Creative Director leads brand identity and design strategies, oversees graphic design, manages a creative team, and collaborates cross-functionally to ensure brand consistency and quality.
The Creative Director is a visionary leader responsible for owning the company’s style, voice, and overall brand identity. This role is ideal for a creative leader who thrives on shaping a company’s identity and ensuring its voice and visuals leave a lasting impact on audiences. The Creative Director will play a pivotal role in driving the company’s success through exceptional branding and design leadership.
- Brand: Ensure that all visual and verbal elements of the brand are cohesive, compelling, and aligned with the company’s mission and values. This role oversees all graphic design efforts and gifting strategy, ensuring that the brand’s visual identity is consistently represented across all platforms and touchpoints.
- Website: Regularly review and update the website to align with targeted services and personas, collaborate with SEO specialists to optimize content for key keywords, and coordinate projects with both in-house and external talent to maintain a competitive edge.
- Brand Strategy and Identity
- Define, refine, and maintain the company’s brand identity, including its visual and verbal elements such as logos, typography, color schemes, messaging, and tone of voice.
- Develop and implement long-term brand strategies that align with the company’s goals and values.
- Creative Leadership
- Oversee all graphic design efforts, from conceptualization to production, ensuring that all designs align with the brand’s identity and meet high-quality standards.
- Lead and mentor a team of designers, brand strategists, and other creative professionals, fostering a culture of innovation and collaboration.
- Provide creative direction for all branding initiatives, including marketing campaigns, product packaging, digital assets, and promotional materials.
- Own the website
- Review the website on a regular basis to ensure that it accurately reflects the services we provide and the personas we are targeting.
- Work with our on-page SEO talent in crafting updated copy that directly targets our most coveted keywords.
- Conduct projects that include in-house talent and contractors as we continue to build a website that is head-and-shoulders above our competition.
- Cross-Functional Collaboration
- Collaborate closely with demand generation, podcast, and other departments to ensure brand consistency.
- Partner with leadership to align branding efforts with overall business objectives and market positioning.
- Quality Assurance
- Ensure all branding and design outputs meet the highest standards of quality and are on-brand.
- Review and approve all creative deliverables, ensuring they align with the company’s style and voice.
- 6–8+ years of progressive creative design experience with 2–5+ years in a leadership role
- Strong expertise in graphic design, with a deep understanding of design principles, tools, and processes.
- Exceptional leadership and team management skills, with the ability to inspire and guide creative teams.
- Has led a website migration or other similar “project-based” work on a website.
- Excellent communication skills, with the ability to articulate a clear vision and collaborate effectively across departments.
- A strong portfolio showcasing successful branding and design projects.
- Visionary thinking with a passion for storytelling and design.
- Ability to balance creative innovation with strategic business goals.
- Strong attention to detail and a commitment to excellence in all aspects of branding.
- Starting Salary $100k
- Work Remotely from home
- Unlimited PTO + 1 Wellness Day per Month
- 3% Match SIMPLE IRA
- 100% Health Insurance (Fully employer-funded coverage)
Top Skills
Branding
Graphic Design
Seo
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