PopSockets isn't just a grip. It's a personality. And we need a writer who gets that—someone who can turn a product benefit into a punchline, a campaign into a moment, and a piece of packaging into something worth reading twice.
As our Creative Copywriter, you'll be the voice behind virtually every touchpoint—digital, physical, and everywhere in between. You'll work across email, social, paid media, product packaging, retail environments, video scripts, and more, crafting copy that is clever, clear, and unmistakably PopSockets. This is a mid-level role for a writer with 3–5 years of brand or agency experience who is ready to take real ownership and grow into a key creative voice for the brand.
You'll be embedded within the Brand Creative team, collaborating closely with designers, marketers, and product leaders to ensure every message lands with the same energy, wit, and warmth that defines who we are.
What You'll Own
- Campaign copy across digital channels—email, paid social, display, and website content
- Product detail page (PDP) copy for PopSockets.com and wholesale partner platforms, written with SEO best practices in mind
- Paid ad copy for performance campaigns, balancing brand voice with conversion intent Video & Motion Scripts
- Scripts for short-form social video (TikTok, Reels, YouTube Shorts), online video advertising (OLV), and brand films
- Voiceover scripts, supers, and on-screen text for motion and animated content
- Creative frameworks and talking-point briefs for influencer and creator partnerships Physical & Retail Copy
- Packaging copy that communicates product benefits and brand personality with clarity and charm
- Retail point-of-purchase fixtures, in-store signage, tradeshow collateral, and printed brand materials
- Wholesale and retail partner toolkits—sell-in copy, co-branded asset copy, and brand guidance materials for major retail accounts UX & E-Commerce Copy
- Website micro-copy—CTAs, navigation labels, onboarding flows, checkout messaging, error states, and confirmation copy for PopSockets.com
- Transactional and lifecycle email copy (order confirmations, shipping updates, loyalty communications) that keeps the brand voice consistent even in functional contexts Brand Voice, Social Partnership & Product Naming
- Developing and stewarding the brand voice system that works across all channels—defining the tone, language principles, and messaging frameworks that give every team a consistent creative foundation to build from
- Partnering with the Social team to bring the voice to life at the post and community level—providing copy direction, reviewing key moments, and helping social move quickly without drifting from brand
- Writing and evolving tone-of-voice documentation, channel voice guides, and copy examples that make it easy for any team or partner to sound like PopSockets
- Product naming that balances creativity, strategy, and brand voice—developed collaboratively with brand, product, and legal teams through an established naming process
- Upholding brand standards across all copy outputs; flagging inconsistencies and helping evolve the voice as the brand grows
What You Bring
- 3–5 years of copywriting experience at a brand, agency, or in-house creative team—consumer products or e-commerce background strongly preferred
- A portfolio that demonstrates range: campaign concepts, product copy, social, and at least some script or video work. We want to see how your brain works, not just how you write
- A strong grasp of brand voice with the ability to flex tone across formats, channels, and audiences without losing the thread
- Comfort with SEO fundamentals—you know how to write for humans first while giving search engines what they need
- Solid writing fundamentals across long and short form—grammar, clarity, rhythm, and an instinct for what makes a line land
- Script-writing experience or genuine enthusiasm for it—social video is a major part of this role
- Curiosity and creative range: you explore multiple directions before landing on the right one, and you welcome the brief as a creative challenge
- Familiarity with AI writing tools as part of your creative workflow—not as a replacement for craft, but as a productive collaborator
- A collaborative spirit and openness to feedback; you thrive in an iterative, cross-functional environment with shifting priorities
What Success Looks Like
- You've shipped copy across at least three different channels and formats, and cross-functional partners are reaching out to you directly
- You understand the PopSockets voice well enough to make confident copy decisions without seeking approval on every word
- You've flagged at least one inconsistency in existing brand copy and proposed a solution
- Your copy is consistently fun, on-brand, and strategically aligned—not just clever for clever's sake
- Campaign copy and video scripts you've written contribute to measurable business outcomes and memorable brand moments
- You're a trusted creative partner across brand, product, and marketing—the first person teams think of when they need words that work
- You help strengthen and evolve the PopSockets voice over time through thoughtful creative contribution
- You're growing your craft, taking on increasing ownership, and building toward becoming a senior creative voice at the company
In your first 90 days:
Ongoing:
Top Skills
PopSockets LLC Boulder, Colorado, USA Office
We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!
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