Corporate Content Strategist, Brand

At Resmed, our mission is to create life-changing health technologies that people love.  We help people rise to their highest potential through better sleep and breathing, with care delivered in their homes. The Corporate Brand Content Strategist plays a key role in shaping and delivering that presence through digital storytelling, high-impact content campaigns, and real-time brand engagement.

Reporting into the Brand team and working in close collaboration with Corporate Communications, this role blends editorial strategy, social media fluency, and campaign coordination. The ideal candidate translates strategy into stories that are channel-aware, moment-driven, and brand-building including launching a global initiative or responding to a timely conversation in sleep health.

You’ll partner closely with Creative, Digital Marketing, and Strategic Partnerships to bring our corporate brand to life across platforms, connecting with audiences in ways that are relevant, modern, and emotionally resonant
Let’s talk about Responsibilities

• Develop and deliver content strategies for corporate campaigns and brand moments, and always-on content, ensuring alignment across Brand, Comms, Creative, and Digital.

• Partner with the social media team to identify and activate brandable moments, real-time engagement opportunities, and trends that fit our tone and priorities.

• Own the corporate blog calendar, including planning, briefing, SEO alignment, approvals, and publishing cadence.

• Translate strategic narratives into clear creative briefs; coordinate with Creative to produce high-quality, platform-appropriate assets.

• Collaborate with Corporate Communications to align brand content with external and internal messaging, executive positioning, and reputation goals.

• Work with Digital Marketing to ensure content is distributed, tagged, tracked, and optimized across paid and owned channels.

• Coordinate with Strategic Partnerships to activate co-branded content and high-visibility collaborations.

• Monitor performance metrics and social insights; provide monthly reporting with recommendations to improve engagement and impact.

• Stay current on emerging content formats, social trends, and competitive brand behavior to inform Resmed’s voice in the market.

Let’s talk about Qualifications and Experience
Preferred:

• 5+ years experience in brand content, social media strategy, or editorial planning within a digital-first environment.

• Deep understanding of how brands show up in social channels, including platform nuances, audience dynamics, and real-time trends.

• Experience spotting and capitalizing on organic brand moments and digital conversation opportunities.

• Strong writing/editing skills and project management discipline; adept at managing calendars and complex approvals.

• Proven success collaborating with Creative, Digital, Comms, and external agencies in matrixed environments.

• Fluency with social analytics, publishing platforms, and content management systems; SEO familiarity.

• Experience in regulated industries (healthcare, medtech, life sciences) preferred.

• Excellent communication skills with the ability to align diverse stakeholders

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. 

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. 

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range for this position is: $116,000 - $145,000 - $174,000 USD.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!