Owns core platform experiences across homepage, user center, AI-generated interfaces, and market pages. The role leads onboarding and activation optimization, personalization and recommendation strategies, generative UI development, and cross-functional product delivery. Responsibilities include partnering with AI, search, recommendation, and LLM teams; defining metrics; running experiments; and using data to improve conversion, engagement, and user journeys across a global fintech and cryptocurrency platform.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.
Responsibilities
- Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages — including general site operations, compliance tracking, localization, and content display configuration.
- Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
- Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
- Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
- Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
- Define success metrics, run experiments, and iterate based on data — apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.
Requirements
- 5–10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70–80% experience match is expected — willingness to learn and adapt is essential.
- Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
- Strong analytical and data-driven mindset — can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
- Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
- Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
- Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Similar Jobs
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Own core platform features and AI-powered personalization across Binance’s main site, including homepage, user center, market pages, onboarding, recommendation strategies, and generative UI. Partner with engineering, design, data, ML, and business teams to define requirements, improve user journeys, increase conversion and engagement, establish success metrics, run experiments, and iterate on user-facing products.
Top Skills:
Ai/MlBlockchainGenerative UiPersonalization EnginesRecommendation SystemsWeb3
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Develop user-facing financial AI and equity research algorithms across query understanding, document processing, entity recognition, event detection, retrieval, ranking, and quality evaluation. Build datasets, labeling systems, benchmarks, and production evaluation frameworks. Apply large language models, NLP, machine learning, reinforcement learning, knowledge graphs, and multimodal methods while collaborating with engineers to deploy and continuously optimize financial data and knowledge systems.
Top Skills:
Active LearningGraph AlgorithmsKnowledge GraphsLarge Language ModelsMachine LearningMultimodal ModelsNatural Language ProcessingReinforcement LearningRetrieval-Augmented GenerationWeak Supervision
Artificial Intelligence • Fintech • Software • Automation
Drive simplification and automation of tax operations for a B2B SaaS product. Gather requirements, launch automation features, partner with engineering, design, and operations, and integrate third-party tools to deliver end-to-end solutions.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
