As a Copywriter, you'll create engaging content, collaborate with creative teams, write for various formats, and manage multiple projects while ensuring brand consistency.
Our copywriters think. Think for themselves. Think for others. Think for our clients. Think as a team member. And most importantly, think digitally. Think about how people are interacting with new technology, from mobile devices to virtual assistants, and find new ways for people to play with our brands. Daily requirements can range from high-level thinking like concepting for campaigns, to the granular thinking behind microcopy on every single page of a website.
Here’s what you should know if you want to be a Copywriter at R/GA:
On any given day you might
- Play nicely with creative teams, including other copywriters, visual designers, art directors, technologists and more.
- Actually write – that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines and calls to action.
- Keep your finger on the pulse of internet trends, creators, and cultural moments. And translate them into smart brand storytelling and creative ideas that spark conversation.
- Be the voice behind one of America’s most important brands. Be an owner who ensures that the work is always on-brand and strategically sound.
- Do good impersonations. Be comfortable writing in multiple styles for multiple formats. Must be comfortable writing long form copy such as scripts and manifestos. And short form copy like concept treatments, social media captions, and web page touts.
- Organize your time well, so you can work with producers to deliver on deadline.
The ideal person
- Is ambitious and wants to make great work above all
- Is obsessed with Internet culture
- Works well with tight deadlines
- Is comfortable writing in various styles and for multiple formats
- Jumps between big campaign thinking and reactive social ideas with ease.
- Has a collaborative work ethic and easy going nature
- Takes constructive criticism with ease and grace
- Can juggle multiple projects and tasks at once
- Cares and believes in the power of words.
You bring
- A minimum of three years’ experience in advertising and/or digital media.
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