Copywriter

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs. Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice. For more information on Aspen One, visit www.aspen.com. 

Position Summary

The Copywriter is responsible for developing and executing the brand voice of Limelight Hotels across all consumer-facing and internal communication channels. This role supports the Brand Marketing team by crafting emotionally resonant, on-brand copy that enhances the guest experience and drives engagement across marketing, digital, and in-property touchpoints. The Copywriter ensures voice consistency, tone alignment, and narrative quality across seasonal campaigns, new property launches, and operational messaging. This position plays a critical role in connecting creative strategy with business objectives and reports to the Senior Manager, Brand Marketing.

The budgeted salary range for this position is $64,000 to $87,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until June 15, 2025. 

Essential Job Functions

• Write and edit clear, brand-aligned copy for seasonal campaigns, hotel openings, website content, social media, email, paid media, and in-property materials
• Support the development and maintenance of Limelight Hotels’ voice system, including tone guidelines, linguistic palettes, and seasonal language shifts
• Collaborate with designers, creative directors, and marketers to ensure cohesive alignment between copy and visual assets across all brand communications
• Develop messaging for guest-facing materials such as room descriptions, menus, confirmations, signage, and service touchpoints
• Contribute to the naming of packages, F&B concepts, events, and property experiences in partnership with the brand and marketing teams
• Provide written support for editorial and storytelling initiatives that extend the Limelight brand into lifestyle, culture, and community
• Support internal communication needs, including writing for leadership, internal campaigns, and operational communications
• Participate in creative reviews and cross-functional meetings to present copy direction, gather feedback, and align on messaging strategy
• Maintain project organization, version control, and copy consistency using brand tools and platforms such as Airtable and Figma
• Review and edit third-party or partner content for brand tone and language accuracy
• Provide guidance to internal teams and external partners to ensure consistent tone and messaging across platforms
• Other duties as assigned

Education & Experience Requirements

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field is required
• A minimum of 5 years of professional copywriting experience is required
• Experience should include writing for hospitality, lifestyle, travel, fashion, or editorial brands
• Prior experience developing brand voice, campaign messaging, and cross-platform storytelling is strongly preferred

Knowledge, Skills & Abilities

• Knowledge of storytelling structures, editorial frameworks, and brand voice development.
• Knowledge of hospitality guest experience touchpoints, including in-room, digital, and service-related messaging.
• Knowledge of marketing channels and how copy performs across email, social media, paid media, and web platforms.
• Knowledge of brand standards and editorial style guides for consistent tone and message delivery.
• Skill in writing copy that adapts across tone and format: brand films, paid headlines, operational messaging, and lifestyle content.
• Skill in collaborating with cross-functional creative and marketing teams in a fast-paced environment.
• Skill in using digital tools such as Figma, Airtable, Microsoft Office, and cloud-based workflow platforms.
• Skill in naming, tagline development, and building scalable copy systems for campaigns and platforms.
• Skill in editing, proofreading, and version control across multiple projects.
• Ability to think strategically about messaging while writing with precision and creativity.
• Ability to manage multiple priorities, deadlines, and stakeholder inputs with professionalism and clarity.
• Ability to adapt tone and language based on platform, audience, and business goal.
• Ability to maintain high standards for voice and brand consistency across a large volume of work.
• Ability to provide constructive feedback and accept revisions with flexibility and collaboration.

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• Very little exposure to adverse or hazardous condition
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  

• This position is classified as a part time seasonal position eligible for the following benefits:
• Enrollment dates differ across the various programs.
• Paid Time Off Programs
• Paid Leave Programs 
• Employee Ski Pass
• Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster