The role involves developing a go-to-market strategy, executing lead generation campaigns, conducting market research, and supporting sales enablement for an AI-driven product launch.
InfoTrust is launching Ignite, an AI-driven solution that transforms raw GA4 data into high-performing audiences for Google Marketing Platform (GMP). We require a B2B product marketing specialist to assist with the MVP launch.
**This is a contractor role set to last for approximately 3 months.**
Key Responsibilities
- Develop Launch Strategy
- Create a comprehensive go-to-market plan for Ignite
- Identify key messaging and positioning for the adtech market
- Demand Generation & Lead Acquisition
- Execute targeted LinkedIn campaigns, personal outreach, and ad placements to attract pilot customers.
- Develop content (landing pages, promotional messages, blog posts, case studies, and email sequences) to drive conversions.
- Identify and engage communities (Slack groups, marketing forums, LinkedIn groups) to promote early access.
- Market Research
- Analyze competitor offerings in the adtech space
- Identify target customer segments and refine ideal customer profiles (ICPs)
- Sales Enablement & Customer Success Support
- Craft compelling sales collateral, including one-pagers, pitch decks, and FAQs for the sales team.
- Assist in preparing and refining customer interview questions and demo scripts.
- Support in tracking pilot success metrics and customer testimonials.
- Marketing Analytics & Performance Optimization
- Define KPIs for pilot adoption and campaign success.
- Monitor LinkedIn campaign performance, A/B test messaging, and refine audience targeting based on engagement.
- Optimize messaging and content based on conversion data and customer feedback.
Deliverables
- Go-to-market strategy document
- Refined marketing assets (landing pages, promotional messages)
- LinkedIn campaign strategy and content
- Pilot program materials and success metrics
- Market analysis report
Timeline
2-4 weeks for initial launch preparation, with ongoing support as needed. Approximately 20 hours a week for 3 months.
Required Qualifications
- 5+ years of experience in B2B product marketing, preferably in adtech or martech
- Proven track record of successful product launches in the B2B space SaaS or AI-driven products
- Strong understanding of digital advertising platforms, particularly Google Marketing Platform, is a big plus
- Strong content marketing skills (writing, messaging, storytelling).
- Experience with AI/ML products and their application in marketing
- Excellent content creation and copywriting skills
- Proven track record of running LinkedIn and B2B lead generation campaigns. Minimum 10k followers on LinkedIn - will ask to provide audience demographics screenshot
- Excellent communication and stakeholder management skills.
Top Skills
Ai-Driven Products
Google Marketing Platform
LinkedIn
SaaS
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