Content Strategist

Deliverables

Messaging Architecture & Buyer Voice
• A single, owned value proposition that every channel and every rep can lead with — grounded in how buyers describe their problem, not internal shorthand.
• Persona-specific and vertical-specific messaging tracks for the operations, logistics, and manufacturing buyers in our pipeline.
• A documented differentiation framework that ensures our strongest differentiators are positioned as leads, not footnotes, across every customer-facing surface.
Full-Funnel Content & Sales Enablement
• Refreshed core sales deck, product one-pagers, brochures, and battlecards — ensuring the story a buyer reads at the top of the funnel matches what they hear on a sales call.
• A sales enablement library organized by deal stage and use case, so reps always have the right asset at the right moment.
• ROI and payback materials that allow buyers to self-justify the investment before the first conversation.
• Case study narratives that speak directly to the business outcomes buyers care about most.
Brand Consistency & Governance
• A brand voice guide — covering tone, word choice, and claim standards — ready to apply consistently from ads to landing pages to sales conversations.
• An asset governance model so the current approved library is always unambiguous and deprecated materials are retired.
Content Pillars & Agentic Content Operations
• Defined core content pillars that all assets map back to, with a content calendar that ties those pillars to campaigns, product milestones, and sales cycles.
• Agentic content workflows using AI tools (Claude, GPT, etc.) that allow Cyngn to scale production after the engagement — vertical adaptation, channel reformatting, and rapid iteration — without requiring a large team.
SEO
• An SEO strategy and initial execution: keyword architecture, on-page optimization standards, and a small set of long-form content assets that capture buyers in early research stages.
• A simple measurement model so the team can track organic pipeline contribution as a core channel input alongside paid.
Social Media
• A LinkedIn strategy and content cadence as our primary organic channel, designed to build awareness among Operations VPs, Plant Managers, and Directors of Logistics.
• Content patterns grounded in customer outcomes and buyer pain — not generic automation category content.
Sales Team Training & Handoff
• A messaging training program delivered to the sales team so every rep speaks the same language: buyer-first framing, consistent differentiation story, and disciplined objection handling.
• A round of call reviews during the engagement to validate adoption, identify where messaging is drifting, and capture new buyer language patterns worth folding back into the system.
• A documented handoff package so an in-house owner can run the system after the engagement closes.

Qualifications

• 5–8+ years in B2B content strategy, brand strategy, or product marketing — ideally with a high-consideration, multi-stakeholder product.
• Demonstrated ability to build unified messaging from fragmented inputs: call recordings, CRM data, competitive research, and customer interviews.
• Experience producing sales enablement materials that measurably improve how reps position and close.
• Strong SEO fundamentals: keyword research, content architecture, and the ability to connect organic strategy to pipeline contribution.
• Hands-on experience with agentic or AI-assisted content workflows — using tools like Claude or GPT to scale production without sacrificing quality or accuracy.
• Proven ability to translate complex technical products into buyer language that leads with outcomes, not features.
• Experience training or coaching sales teams on messaging, with the ability to assess conversation quality through call recordings.
• LinkedIn content strategy experience with demonstrated B2B audience growth.
• Established as an independent contractor or consultancy, able to invoice as a sole proprietor or business entity.

Preferred Qualifications

Background in industrial, manufacturing, logistics, or supply chain technology — or the ability to get deeply fluent quickly.
Prior fractional or contract engagements at startup or growth-stage companies where you’ve built systems from scratch and handed them off.
Familiarity with conversation intelligence platforms (Gong or similar) and the ability to extract messaging insights from call data.
Exposure to ABM and vertical-specific campaign strategy.
Video editing and production experience.

Engagement Terms

Term: 6–12 months, with a defined statement of work and milestone-based deliverables agreed at kickoff.
Fee: $25,000 – $50,000 total contract value, scoped against the SOW and paid against milestones.
Status: Independent contractor (1099). You operate your own business; you set your own hours, tools, and methods, subject to the deliverables and timelines in the SOW.
Location: Fully remote, US-based. No travel required.
IP: All work product produced under the engagement is work-for-hire and assigned to Cyngn under a standard contractor agreement and NDA.
This is not an employment relationship. There are no employee benefits, no PTO, no equity, no payroll taxes withheld, and no expectation of conversion to a full-time role.