Content Strategist

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Job Title: Content Strategist – IC3

Location: Remote (U.S.) | Team: Yahoo Commerce

About Yahoo

Yahoo serves as a trusted guide to hundreds of millions of consumers globally with its portfolio of iconic brands including Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Mail, and Yahoo Search. For brands and agencies, Yahoo Advertising offers omnichannel solutions, premium content, and powerful cross-channel data to engage audiences and deliver results.

Position Overview

Yahoo is seeking a Content Strategist to support our growing affiliate commerce and monetization programs by owning the strategy, development, and optimization of performance-driven content used across paid media channels.

This role will focus on creating and guiding content specifically designed to support paid acquisition efforts—including offer positioning, comparison content, advertorial-style pages, and partner-specific messaging. The Content Strategist will ensure paid teams are equipped with high-converting content frameworks, clear testing angles, and consistent messaging across partners and programs.

The Content Strategist will act as a strategic partner to Paid Media, CRO, and Commerce teams by identifying content opportunities, overseeing freelance writers, conducting competitive research, and continuously improving the quality and effectiveness of content used in paid traffic environments.

What You’ll Do

• Own the content strategy for affiliate commerce programs, with a primary focus on content used to support paid media acquisition

• Develop content frameworks for advertorials, comparisons, partner pages, and offer-driven landing experiences

• Conduct competitive research to identify winning angles, messaging patterns, offers, and positioning used by other affiliate and performance advertisers

• Oversee freelance writers, including briefing, assignment management, editing, and quality assurance

• Create detailed content briefs that translate paid media goals into clear messaging direction and conversion-focused structure

• Partner closely with Paid Media Managers to align content strategy with traffic sources, audiences, and testing roadmaps

• Support paid testing initiatives by generating new content angles, value propositions, and offer variations

• Monitor performance feedback from paid and CRO teams to inform future content direction and iteration

• Maintain content calendars and manage delivery timelines across multiple affiliate partners and campaigns

• Collaborate cross-functionally with CRO, Analytics, and Commerce teams to improve content performance and scalability

What You Bring

• 5+ years of experience in affiliate marketing, performance marketing content, or conversion-focused digital content roles

• Strong understanding of content built for paid traffic environments (e.g., advertorials, comparison pages, offer pages)

• Experience managing freelance writers or external content vendors

• Ability to think in terms of conversion drivers, user objections, value propositions, and messaging hierarchy

• Comfort working with performance data and feedback loops to inform content direction

• Strong organizational skills with the ability to manage multiple partners, offers, and content workstreams simultaneously

• Excellent written communication skills and a strong eye for persuasive, structured content

Nice to Have

• Experience supporting affiliate or partner-based monetization models

• Familiarity with paid media funnels and how content impacts performance across the user journey

• Experience collaborating with CRO or landing page optimization teams

• Understanding of testing frameworks related to messaging, offers, and page structure

• Exposure to analytics platforms used to evaluate paid traffic performance

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $72,750.00 - $151,250.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.