The Content Marketing Specialist will create various marketing assets, collaborate with teams, analyze market segments, and support growth programs.
Articulate is seeking a results-oriented Content Marketing Specialist to be a driving force in our content marketing engine. You will be instrumental in executing core content activities, including blog post creation, long-form content development (guides, datasheets, courses), and exploring innovative content formats for the Articulate brand. This role directly contributes to the content strategy for growth programs, ensuring messaging is adapted effectively across all stages of the marketing funnel to achieve conversion goals.
The Content Marketing Specialist is part of a team of content marketers who craft messaging and assets used to meet revenue and conversion goals. In this role, you will develop a core understanding of our customers, brand, and industry, while supporting our expansion opportunities. You will know the value behind the Articulate platform and products and use that knowledge to build content according to the business’s needs. The ideal candidate is creative, tenacious, adaptable, a strong communicator, and a proactive team player.
What You'll Do:
- Content creation: Independently create a diverse range of high-quality marketing assets, including blogs, thought leadership guides, product brochures, web copy, and e-learning courses.
- Cross-functional partnership: Collaborate closely with the Acquisition, Integrated Marketing, Lifecycle, Global Marketing, Enablement, Sales, and Customer Success teams to align on messaging and positioning and to apply these insights to your specific content programs. Be the Content Team representative for all growth-programs, such as launch campaigns, acquisition marketing programs, and other initiatives to drive our business in expansion and emerging markets.
- Market insight: Support efforts for our core L&D audience while working to expand beyond it to capture new domestic and global market segments.
- Innovation: Research, propose, and test new content types and channels to better engage our target market.
- Program Ownership & Support: Own and execute content programs aligned to Articulate’s growth marketing strategy. Collaborate with cross-functional teams to identify content needs, prioritize initiatives, and deliver high-impact assets. This includes pitching, researching, and creating content that supports major initiatives such as growth campaigns, product releases, sales enablement, customer success programs, and key industry events.
What You Should Have:
- 2-5 years of content marketing experience at a B2B SaaS company
- Exceptional communication skills and a proven track record as an amazing storyteller, compelling writer, and detail-oriented editor.
- A solid understanding of content's impact on pipeline generation and website traffic.
- Understanding of the content marketing funnel, relevant channels, and metrics used to drive and support revenue goals.
- Familiarity with SEO best practices and a developing understanding of how to incorporate AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into content strategy for enhanced brand and platform awareness.
- Proven ability to work cross-functionally (especially with Sales, Success, and Marketing) in a dynamic, fast-paced environment.
- A proactive, tenacious, and adaptable problem-solver who can gracefully juggle new requests and responsibilities alongside core content development tasks.
- Excellent time-management skills and ability to prioritize competing projects with minimal direction, based on organizational strategic goals
- Bachelor’s degree or higher.
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
(For information about Articulate's privacy practices, please view our Privacy Notice)
As an organization, we participate in E-Verify.
Top Skills
Aeo
Geo
Seo
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