Content Marketing Specialist

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com

The Content Marketing Specialist is responsible for collaborating with the Senior Manager, Content Marketing, to develop and execute our data-driven content marketing strategies. You’ll craft high-quality, engaging content across multiple channels while managing its creation, distribution, and performance analysis. Your work will play a critical role in promoting insightsoftware’s products and connecting them with audiences in meaningful and measurable ways. You’ll also be part of a small but mighty team within a dynamic and evolving global organization.

Key Responsibilities

Content Strategy and Creation

• Collaborate with the Senior Manager, Content Marketing, to brainstorm ideas, understand target audience needs, and develop content briefs aligned with marketing goals.
• Write high-quality, engaging content for digital platforms, such as blogs, white papers, case studies, reports, website copy, social media, and marketing materials.
• Leverage AI tools to improve workflows and overall productivity, ensuring thoughtful human review for accuracy and human-centric voice.
• Ensure all content supports our brand voice and adheres to style guidelines.

Content Management and Production

• Oversee the entire production process for content assets, ensuring deadlines and quality standards are met.
• Copyedit content written by subject matter experts.
• Manage complex projects, such as survey reports, that involve collaboration across the business.
• Work with SEO and localization teams to refine content.
• Proactively coordinate with external resources like writers or editors to produce polished, professional materials.

Distribution and Performance Analysis

• Work with marketing teams to develop effective strategies for distributing content across multiple channels.
• Track and analyze content performance using analytics tools, identify areas for improvement, and refine strategies to maximize impact.

• 3+ years of experience in content writing, content marketing, or marketing communications.
• Proven ability to work with leadership to develop data-driven content strategies and maintain editorial calendars.

• Strong writing and editing skills with exceptional attention to detail.
• Experience creating content for various platforms, including blogs, social media, PDFs, and websites.
• Video or podcast scripting is a major plus.
• Solid knowledge of SEO best practices.

• Excellent English communication (written and spoken) and collaboration skills.
• Experience working in cross-functional teams, including marketing, content, creative, leadership, and with external vendors.

• Ability to handle multiple projects simultaneously and meet deadlines efficiently.
• Strong organizational skills and the ability to manage workflows effectively.

• Proficiency in Microsoft Office and content management systems (CMS) like WordPress.
• Experience with project management tools like Wrike or Airtable is a plus.
• Knowledge of finance and accounting is nice to have.

Education

• Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

All your information will be kept confidential according to EEO guidelines.

***insightsoftware is unable to provide visa sponsorship at this time***

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

Learn more about our high-energy, high-performance global team. Work With Us »

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Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.