Content Marketing Manager

Rain is the fastest-growing earned wage access (EWA) fintech in the U.S., serving 3.5 million employees and backed by top investors like QED and Prosus. We’ve raised nearly $400M in funding—including the largest Series A in fintech history—and just closed our Series B to fuel our next stage of hypergrowth.
Rain is seeking a strategic and data-driven Senior Demand Generation Manager to lead the development and execution of high-impact marketing campaigns that drive pipeline growth and revenue. In this role, you will take ownership of designing and optimizing intent-driven ABM campaigns, building scalable frameworks for repeatable success, and continuously iterating on messaging, targeting, and creative strategies.

Key Responsibilities:

Content Strategy and Execution

• Build and execute an integrated content strategy and editorial calendar to support employer-focused marketing initiatives and campaigns.
• Establish and manage Rain’s overall voice and messaging, ensuring alignment with corporate positioning and brand personality.
• Partner with GTM teams to define content themes and develop an appropriate mix of top, middle, and bottom-funnel content.

Content Creation and Amplification

• Produce and manage high-quality content across various formats, including blog posts, articles, eBooks, infographics, videos, podcasts, social media, case studies and videos.
• Maximize content value by repurposing high-performing assets into derivative formats for multiple channels.

Collaboration and Storytelling

• Collaborate with internal teams and external SMEs to develop compelling narratives that align with Rain’s value proposition.
• Interview employer customers to create voice-of-the-customer stories that illustrate Rain’s impact.

Performance Measurement

• Implement best practices for content creation, reuse, and optimization.
• Define and track content performance metrics, reporting results and optimizing future efforts accordingly.

Qualifications

• Bachelor’s degree in English, public relations, communications, or a related field.
• 4+ years of professional content writing marketing experience, preferably in fintech or a related B2B industry.
• Proven ability to craft and execute high-impact content marketing strategies that drive measurable results.
• Exceptional storytelling and writing skills, with experience creating content across multiple mediums (e.g., blogs, video scripts, social posts, podcasts).
• Ability to repurpose long-form content into short-form assets for targeted audiences.
• Strong project management skills, capable of juggling multiple priorities in a fast-paced startup environment.
• Experience working cross-functionally with sales, design, product marketing, and other GTM teams.

Preferred Qualifications

• Familiarity with content syndication strategies and partnerships to amplify reach.
• Experience with HubSpot, Webflow, and design platforms like Figma.
• Comfort using evolving AI tools to enhance content creation workflows, exercising sound judgment to ensure these tools complement your work without compromising quality or authenticity.
• Data-driven mindset with a track record of defining and tracking content performance metrics.
• Knowledge of on- and off-page SEO best practices and their application in content strategy.

Who We Are:

Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges everyday. 

How we care for our team: 

Along with competitive salaries, Rain offers great benefits including:

• Flexible PTO
• Medical, Dental, Vision, Life, Disability coverage 
• Parental leave
• Monthly stipend 
• Equity options

As part of our dedication to the diversity of our workforce, Rain is committed to Equal Employment Opportunity and does not discriminate based on race, religion, color, national origin, ethnicity, gender, sex (including pregnancy), protected veteran status, age, disability, sexual orientation, gender identity, gender expression, or any unlawful criterion existing under applicable federal, state, or local laws. If you need assistance or accommodation due to a disability, you may contact us at [email protected].