What You’ll Do:
Develop and execute a content strategy aligned with DexCare’s brand narrative, marketing objectives, and audience needs across providers, health systems, and digital health partners.
Create, edit, and oversee production of high-quality content, including blogs, case studies, executive-level op-eds, white papers, thought leadership, videos, and social media assets.
Conceptualize and produce gated, high-value content, such as strategic playbooks, solution briefs, and executive guides, that fuel account-based marketing (ABM) campaigns, accelerate lead capture, and deepen engagement with priority accounts.
Plan, execute, and promote webinars, both internally produced and with external partners, as well as support speaking sessions and event topics that educate prospects and customers.
Collaborate with product marketing, demand generation, and sales to ensure content supports campaigns, launches, and key initiatives.
Uphold DexCare’s voice, tone, and brand standards across all touchpoints.
Own the content calendar—plan, prioritize, and schedule content to support marketing campaigns, events, and announcements.
Drive alignment across teams to ensure timely content delivery and publication.
Monitor content performance and engagement metrics; share insights to guide future strategy.
Manage relationships with creative agencies, freelancers, and production partners to ensure quality and consistency across deliverables.
Develop clear briefs, provide feedback, and oversee timelines and deliverables.
Evaluate vendor performance and optimize resources across multiple content streams.
Manage content-related budgets, including agency fees, production costs, and content tools.
Track spend against plan and identify opportunities for efficiency and reinvestment.
Partner with Finance and Procurement to manage vendor contracts and invoicing.
Content Strategy & Creation
Content Calendar & Workflow Management
Agency & Vendor Management
Budget & Expense Oversight
What You'll bring:
- Bachelor's degree in marketing, journalism, or related field.
- 5–7 years of experience in content marketing or corporate communications, ideally within healthcare, technology, or SaaS.
- Exceptional writing, editing, and storytelling skills.
- Experience implementing and using AI tools to streamline content production, improve quality, and increase content velocity.
- Brings a strategic mindset and hands-on executional ability to content development—capable of shaping content strategy, managing agency partners, and personally producing high-impact assets that drive engagement and support marketing goals.
- Proven experience managing content calendars and external agencies.
- Strong organizational and project management skills, and comfortable balancing multiple priorities.
- Understands lead generation, SEO, content performance analytics, and digital marketing best practices.
- Collaborative mindset and ability to work cross-functionally in a fast-paced, evolving environment.
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