The Content Lead will develop and execute content strategies, manage production processes, ensure regulatory compliance, and enhance brand visibility across various platforms.
At Finyard, we’re a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We’re all about bringing revolutionary software services to people all around the world, and have been since 2018.
Our mission is to innovate by launching modern software solutions in the FinTech space, giving users around the world simpler and quicker ways to transact and manage their investments. We are committed to ensuring every product we release is in service of our users, so that as we grow, so do they.
We are expanding our global presence and are currently looking for a highly skilled and motivated Content Lead to join our team.
Key Responsibilities:- Develop, coordinate, and execute the company’s Content Strategy across all regions and channels.
- Provide strategic input into content creation for major campaigns and projects.
- Define and optimize internal processes and workflows for efficient content production.
- Define the company’s brand voice and ensure that all produced content aligns with it.
- Understand the client profile by region and ensure content strategies reflect the company’s vision and stakeholder goals.
- Review all content to ensure consistency, clarity, and alignment with brand guidelines and messaging.
- Work closely with Legal and Compliance teams to ensure all content meets regulatory requirements.
- Produce content for a variety of formats and platforms including web, email, newsletters, print, video, reports, social media, and press releases.
- Collaborate with design, social media, and video teams to ensure content adheres to creative and technical standards.
- Proactively brainstorm new content initiatives to increase brand visibility and engagement.
- 3–5 years of experience in content roles, with at least 1–3 years leading a content team.
- Proven experience in fintech, brokerage, or digital banking content creation is a must.
- Strong knowledge of content performance analytics (Google Analytics, Amplitude, etc.).
- Proficiency in SEO, SEM, email marketing, and a solid understanding of UX copywriting principles.
- Excellent copywriting and editing skills.
- Knowledge of HTML and CMS tools (WordPress, Webflow, or similar).
- Fluency in English (Upper-Intermediate or higher), with the ability to brief, write, and communicate clearly.
Experience in building content strategy from scratch and familiarity with product ownership is a big plus.
What We Offer:- Professional Growth: A chance to work closely with a strong team with past experience in top tier financial institutions, learn from experts in trading and product development and data analysis.
- Dynamic Environment: A startup culture with ample room for innovation, ownership, and leadership development.
Impactful Work: An opportunity to shape the future of a next-generation retail trading offering for traders.
- Remote Work Options: Flexible arrangements to suit your preferred working style.
- Competitive Compensation: A market-aligned salary and benefits package tailored to your experience and potential.
Top Skills
Amplitude
Google Analytics
HTML
Sem
Seo
Webflow
Wordpress
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