Consumer Marketing Manager

Assurant is seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within our home warranty business. This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value.

As a strategic partner to internal teams and external clients, you will drive consumer engagement, client program performance, and overall business growth through data-driven insights, cross-functional leadership, and innovative marketing solutions.

This is a highly hands-on, individual contributor role for a marketer with a strong background in direct marketing, lifecycle optimization, and customer acquisition-related disciplines. The ideal candidate understands how to influence customer behavior through data, testing, personalization, and compelling offers. B2B marketing experience is not a priority for this role.

This opportunity will be an individual contributor role.

What will be my duties and responsibilities in this job? 

• Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.

• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.

• Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments.

• Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.

• Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion.

• Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience.

• Leverage AI and advanced martech to improve growth, efficiency, and personalization.

• Use customer data and insights to drive strategy, optimize performance, and inform recommendations.

• Track, analyze and report on campaign performance, identifying trends and improvement opportunities.

• Lead research initiatives including message testing, naming, offer placement, and comprehension studies.

• Act as SME for retail and home services, marketing research and competitive analysis.

• Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.

• Ensure compliance, brand consistency, and accuracy across all deliverables.

• Align lifecycle and renewal marketing programs with broader business objectives

What are the requirements needed for this position?  

• Bachelor’s degree in Marketing, Business Administration, Product Management, or related field.

• A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing

• A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution.

• Demonstrated success in driving renewal conversion and retention performance

• Experience in working in a matrixed, fast-paced, dynamic environment.

• Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.

What other skills/experience would be helpful to have?  

• Home Warranty or home services industry experience is highly desired.

• 4 years in product marketing including brand, positioning, promotions, research, and sales support.

• Experience in customer, client, and market research.

• Proficiency with martech and analytics tools; GA4 preferred experience.

• Self-starter with strong accountability, urgency, and ownership mindset.

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Pay Range:

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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