Community Management Coordinator

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

This is an ideal opportunity to be part of a dynamic and fast-paced environment where your ideas and insights are valued, and your contributions are recognized. As the Community Manager for Organic Social, you’ll play a key role in connecting with Hatch’s community across both our Adult and Kids audiences. You’ll shape conversations, bring trends to life, and ensure our social content and tone reflect empathy, expertise, and joy—while helping people sleep better.

This role will report to the Director of Social and Community. You must be based in the United States or Canada and available during PST/PDT hours to ensure strong collaboration with our HQ team in California.

• Become the day-to-day voice of Hatch across Instagram, TikTok, Threads, and more—responding to DMs, comments, and mentions with brand-aligned empathy and warmth.
• Collaborate closely with the Social Strategist and Creator to maintain and optimize our social content calendar.
• Support lo-fi content capture for our priority platforms—shooting, editing, and publishing content for Reels and TikToks.
• Draft compelling copy with our Senior Copy Lead using select hashtags and the latest platform features to support discoverability, cultural relevance, and brand tone.
• Engage with tagged content, UGC, and community members to foster relationships and drive awareness.
  

• Help ideate and execute seasonal campaigns, product launches, and community moments that resonate with both parenting and wellness-minded adult audiences.
• Source relevant content creators and support influencer campaigns—from briefing to feedback and publishing.
• Track and report on sentiment trends and community feedback, surfacing key insights to internal stakeholders.
• Partner with Customer Experience to co-own FAQ responses and product dialogue across platforms.
  

• Own Hatch’s organic social engagement strategy across multiple channels—driving community love, platform growth, and cultural impact.
• Identify emerging platform opportunities (e.g. Pinterest, LinkedIn, Reddit) to scale Hatch’s presence.
• Collaborate cross-functionally to build proactive community content that supports PR, Product, and Brand goals.

• Bachelor's degree in marketing, communications, or a related field.
• 1–3 years of experience in social media management or community engagement, preferably in an entertainment, consumer goods, or lifestyle brand.
• Strong ability to concept, shoot, and produce short-form social-first video content (TikTok, Reels, Stories, YouTube Shorts).
• Experience developing and implementing content strategies that drive growth, engagement, and advocacy. TikTok Shop or affiliate experience is a plus!
• Strong platform fluency—especially on TikTok, Instagram, and YouTube. Familiarity with Threads, Snap, Discord, and Reddit is a plus.
• Impeccable written communication and copywriting skills.
• A creative thinker with a strong visual sensibility and storytelling instincts.
• Comfort using social media scheduling and analytics tools (e.g., Later, Dash Hudson, Sprout, or similar).
• A collaborative approach and ability to work efficiently in a fast-paced, team-oriented environment.

• We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

💰 Meaningful equity—you’re an owner here

📈 401(k) match (no vesting schedule!)

👶 16 weeks of fully paid parental leave

💆 16 free therapy sessions (for you + one other adult in your life)

💜 Financial support for family planning

🏡 Remote office + monthly internet reimbursement

🛍️ Friends & family discounts on Hatch products

🎟️ Exclusive discounts on travel, entertainment, and top retail brands

💫 And so many more spontaneous perks!

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.